Marketing

Diljit Dosanjh for Levi's

03 Mar 2025 12:48 PM

Levi's signs Diljit Dosanjh as its global brand ambassador

Becomes the first Punjabi artist to be a part of the line-up of brand ambassadors.
The brand jury will be judging the creative category

03 Mar 2025 12:11 PM

Good Ads Matter Awards 2025: Brand jury unveiled

The early bird deadline has been extended to 7 March.
Aarthy Sridhar

27 Feb 2025 4:12 PM

Gulf Oil India appoints Aarthy Sridhar as CMO

She moves from Unilever after a stint of 13 years, where she was most recently head, wellbeing nutrition, HUL.
These claims likely violate ASCI and Central Consumer Protection Authority (CCPA) guidelines on misleading promotions.

27 Feb 2025 4:07 PM

Consumer groups call for a ban on opinion trading platforms in India

NICI and leading consumer organisations urge government action over misleading advertisements and financial risks by betting platforms.
KKR teams up with Vikram Solar ahead of IPL 2025

27 Feb 2025 3:20 PM

KKR teams up with Vikram Solar to inspire a sustainable tomorrow

The brand aims to leverage KKR’s fan base and the sport’s influence to drive awareness and action toward renewable energy solutions.
Mohan Goenka

27 Feb 2025 11:39 AM

A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka

Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.
Shah Rukh Khan has been roped in as brand ambassador by Elan Group

24 Feb 2025 10:11 AM

Elan Group ropes in Shah Rukh Khan as brand ambassador

With this, the real estate brand is all set to further transcend the boundaries and redefine opulence in the ultra-luxury segment.
Samantha Ruth Prabhu in the Nivea India commercial

20 Feb 2025 5:03 PM

Samantha Ruth Prabhu named ambassador for Nivea India’s Luminous Even Glow range

The brand unveiled its latest skincare range through a TVC featuring the actor.

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Early Man Film, Leo, Havas Creative, McCann and Ogilvy won a Grand Prix each.

24 Apr 2025 10:06 PM

Spikes Asia 2025: India bags five Grands Prix
Dapinder Suri

24 Apr 2025 6:57 PM

Dapinder Suri moves on from IndiaCast UK
Image by Budi Yanto from Pixabay

24 Apr 2025 3:15 PM

Accenture leads in revenue efficiency per acquisition: COMvergence report
Leo India elevates Jaikrit Singh

24 Apr 2025 12:38 PM

Leo India elevates Jaikrit Singh

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