Rannr, the sports and athleisure footwear brand from House of Lehar, Lehar Footwears, has appointed actor Rajkummar Rao as its brand ambassador.

Rao will feature in Rannr's upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor.

Rannr was launched by Lehar Footwears, drawing on the company’s footwear manufacturing experience. Its portfolio covers sports, running, walking and lifestyle footwear, distributed through direct-to-consumer, e-commerce and offline channels.

The association comes as Rannr expands its presence across India’s sports, athleisure and closed-footwear segments, using Lehar Footwears’ manufacturing and distribution network.

Raj Kumar Agarwal, chairman, Lehar Footwears, said, “Rannr represents an important new chapter for us at Lehar Footwears. We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want Rannr to stand for. We are delighted to welcome him to the Rannr family.”