Sports Marketing

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...

10 Sep 2024 5:25 PM

Shriram Finance appoints Rahul Dravid as brand ambassador

Dravid, celebrated for his dedication on the cricket field, epitomises the core values that Shriram Finance upholds.

This will be Acer's second partnership with the club.

10 Sep 2024 3:13 PM

Mumbai City FC aims to score big with its extended Acer partnership

The Acer logo will be featured on the right sleeve of the Islanders’ first team kits during the upcoming Indian Super League (ISL) season.

10 Sep 2024 9:23 AM

The market is wild and brands are bullish on sports investments: PR Sreejesh

Sreejesh stated how hockey is an emotional and nostalgic sport for Indians.

A report titled 'Beyond 22 Yards 2024' was released by D & P Advisory

05 Sep 2024 4:43 PM

IPL brand value fell by 11.7% in 2024: Report

The D & P Advisory report also stated that the Women's Premier League business increased by 8%.

Both the club and the airline aim to bring people together and give flight to ambition.

02 Sep 2024 5:21 PM

Etihad Airways teams up with Mumbai City FC

Has signed on to be the official front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season.

29 Aug 2024 11:33 AM

Mumbai City FC can put Indian football on the international map: UpUrFit’s Vikram Gunjal

UpUrFit's co-founder discusses why the brand has partnered with the club, how it’s leveraging the association and future brand ambassadors.

Team Newcastle United with Agustin Bilinskis (centre) of VT Markets

19 Aug 2024 10:14 AM

Newcastle United and VT Markets enter partnership

A 'special 77-number' jersey has been unveiled for the association.

16 Aug 2024 1:44 PM

IOS Sports & Entertainment teams up with Swapnil Kusale

The agency will focus on providing management services, strategic brand endorsements and media relations for the Indian Olympic shooter.

14 Aug 2024 4:40 PM

Want to celebrate the World Cup win: Ceat’s Lakshmi Narayanan

The chief marketing officer talks to us ahead of the Ceat Cricket Rating Awards which will be held in Mumbai on 21 August.

Latest Stories

16 Sep 2024 4:09 PM

Golden Bullet signs Manu Bhaker as brand ambassador

16 Sep 2024 2:10 PM

Rohit Ohri announces retirement from FCB

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

16 Sep 2024 10:58 AM