Advertising

Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

Google emerged as the top advertiser, accounting for 16% of ad volumes, followed by Coca-Cola India, Amway, Jindal Steel and Policybazaar.
The campaigns from last week that. had balanced and inclusive representation.

10 Aug 2026 11:19 AM

Voice-O-Meter: Small steps towards 'breaking the bias'

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Akshay Agrawal

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.
Jishnu Dev Varma

08 Aug 2026 12:11 PM

Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma

Maharashtra's governor was the chief guest at the IAA Leadership Awards, during which he delivered a keynote for the industry.
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

08 Aug 2026 11:39 AM

IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours

Dilip Shanghvi wins 'Business Leader of the Year', while Neeraj Roy is inducted into the 'Hall of Fame'.
Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

07 Aug 2026 11:30 AM

Starbucks India serves up an ode to the espresso shot

The campaign comprises an ad film.
Dalbir Singh continues his weekly diary for Manifest.

07 Aug 2026 9:00 AM

Producer's Diary by Dalbir Singh

Anish Dedhia bursts Dalbir Singh's bubble.
Left to right: Varun Bedi, Asparsh Sinha, Radhika Dhuru and Vatsala Bisen

06 Aug 2026 4:57 PM

Open Strategy & Design elevates Vatsala Bisen and Varun Bedi 

Bisen was previously creative director, whereas Bedi was business director.
Image Courtesy: ChatGPT

06 Aug 2026 3:32 PM

Sun protection and tan removal ads most violative in summer marketing: Report

As per ASCI's ‘The Heat is on' report, only 1 out of the 40 reviewed ads successfully substantiated its claims.
Zomato's ad for Swiggy's birthday

06 Aug 2026 2:10 PM

Zomato wishes Swiggy a happy birthday with a Times of India front-page ad

The minimalist creative echoed Zomato's 18th birthday campaign earlier this year, celebrating competition without naming its rival.

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Jaya Deoras Deshmukh, director and CEO, MICA (left) and Ramesh Krishnamurthy, founder and CEO, Komerz

10 Aug 2026 12:32 PM

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10 Aug 2026 12:26 PM

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10 Aug 2026 12:01 PM

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Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

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