Advertising

The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

21 Sep 2026 1:26 PM

Dentsu India launches Dentsu Performance Studio for creative-led performance marketing

The new practice combines creative strategy, AI-enabled production, media and measurement, with Vidhu Ravinath and Archisman Sarangi appointed as VPs and business heads.
Luke Dewars (left) and Rohit Dhamija

21 Sep 2026 10:49 AM

The independent agency question: Can good work scale without losing its soul?

Goodness of Design & Digital's Rohit Dhamija and Luke Dewars discuss people, clients, AI, creativity, and growth for independent agencies.
The panel and the fireside

21 Sep 2026 8:59 AM

IAA Voice of Change: 'Meaningful representation leads to stronger brands and business outcomes'

The Gurugram roundtable brought industry leaders together to strengthen the conversation around inclusive advertising. 
Snapchat X Omnicom Advertising logo

18 Sep 2026 5:18 PM

88% of Gen Z is more likely to buy from a brand that uses humour: Report

The study by Omnicom Advertising and Snapchat explores how Gen Z and Gen Alpha use humour to build relationships.
Raashi Priya Nahata

18 Sep 2026 11:18 AM

Unfiltered: Is a brand ever selling its product alone?

The author unpacks the cultural choices embedded in advertising and questions whether any brand can truly remain apolitical.
Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films was at the IAA Voice of Change roundtable in Gurugram.
From left: Sudhanshu Vats and S Subramanyeswar

18 Sep 2026 1:48 AM

ASCI reappoints Sudhanshu Vats as chairperson

S Subramanyeswar will continue serving as vice-chairperson and Paritosh Joshi as honorary treasurer.
Radio advertising grew 1.2% in Jan-Jul 2026 according to the TAM report

17 Sep 2026 10:55 AM

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report

Maruti Suzuki India remained the leading advertiser, while Vimal Pan Masala topped the brand rankings, according to the TAM AdEx report on Radio.
Spikes Asia was held for more than 40 years

17 Sep 2026 6:08 AM

Spikes Asia rebranded as Lions Asia

The Lions Asia Festival of Creativity and the awards will be held in September 2027.
Advertising Council of India logo

16 Sep 2026 4:03 PM

Advertising Council of India joins BRICS' brand marketing and industrial cooperation platform

The platform aims to establish two-way circulation channels for brands among all member states and partner countries.
Latest Issue Banner

Latest Stories

Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya
The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

21 Sep 2026 1:26 PM

Dentsu India launches Dentsu Performance Studio for creative-led performance marketing
Karan Yadav

21 Sep 2026 11:27 AM

ISL gets new CEO ahead of 2026-27 season
Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required