Advertising

Amitabh Bachchan in Policybazaar's ‘Parivaar Sabse Pehle' campaign

10 Jul 2026 11:20 AM

Policybazaar gets Amitabh Bachchan as brand ambassador

Launches a new insurance awareness campaign, ‘Parivaar Sabse Pehle,' comprising four films featuring the actor.

Anusha Tallam and Akash Kumawat

10 Jul 2026 11:11 AM

Spotlighting India's independent companies: Studio EBBXFLO

SPECIAL FEATURE: We understand how the creative studio is aiming to define India's global design voice.

Dalbir Singh continues his weekly diary for Manifest.

10 Jul 2026 11:09 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films struggles with delayed POs, pending advances and rain-hit shoots.

Virat Khullar

09 Jul 2026 6:05 PM

Virat's blog: The winning formula at Cannes Lions 2026 - solve a real problem, simply

The author states that one of the clearest takeaways from the festival was that while AI may shape the future of marketing, simple, human-centred ideas remain the real differentiator.

ZeroHarm Sciences and Sideways 

09 Jul 2026 5:03 PM

ZeroHarm Sciences partners with Sideways 

The agency will work closely with the plant-based medicine firm to sharpen the brand's positioning, packaging, identity, and communication. 

Team UNICEF and IAA, along with Josy Paul and Aahana Kumra at the event

09 Jul 2026 11:53 AM

IAA Voice of Change and UNICEF Midline Study shows progress in gender portrayal

More than 80 industry leaders attended the roundtable hosted in Mumbai on 7 July.

Hilton's It Matters Where You Stay campaign

09 Jul 2026 11:40 AM

Hilton and Deepika Padukone reunite to remind travellers why it matters where one stays

Crafted by McCann India, the campaign uses the actor's effortless charm to position the hotel as a traveller's support system away from home.

The agency retained the 'Independent Agency of the Year' at the Good Ads Matter Awards

08 Jul 2026 11:08 AM

Spotlighting India's independent companies: Moonshot

We study how the agency is looking to build epic brands through 'one relationship at a time'.

Meghana Bhat

07 Jul 2026 10:50 AM

Opinion: We don't hate consultants - we just don't think advice is worth paying for

The author explains how the most expensive strategy is usually not having one.

Raphaël de Andréis

07 Jul 2026 10:44 AM

Havas creates chief strategy officer role and elevates Raphaël de Andréis

He was previously the CEO, France and Italy, and chairperson Havas Creative Network, Spain, Portugal and Germany.

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