Campaigns

Imperial Blue Packaged Drinking Water's ‘Holding the Lift' campaign.

08 Oct 2026 2:44 PM

Imperial Blue gets its ultimate wingman, the 'lift' back in action

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' platform.
‘Dharavi Ka Kal Bula Raha Hai' anthem

07 Oct 2026 3:08 PM

Dharavi anthem celebrates the neighbourhood's spirit, energy and aspirations

The anthem is penned by Prasoon Joshi and sung and composed by Shankar Mahadevan.
Cred Foundation's 'Avoid Loan Stacking' campaign

07 Oct 2026 1:07 PM

Rakhi Sawant brings a dose of drama to Cred Foundation's credit lesson

The campaign comprises four ad films, with the first one now live featuring Sawant.
The film features Sunil Gavaskar along with some members of the NZ team

07 Oct 2026 10:16 AM

Team New Zealand plots 'a welcome team India will never forget'

Sony Sports Network releases its promo for the upcoming India tour of New Zealand which coincides with the festive season.
mCaffeine's 'By the Blues' campaign.

06 Oct 2026 2:42 PM

Gopi Bhalla and Dharna Durga interrogate mCaffeine's Tarun Sharma over the ‘Goa-scented' lotion

The campaign comprises an ad film.
Mia by Tanishq's 'Precious, every day' campaign

06 Oct 2026 11:09 AM

Mia by Tanishq and Aneet Padda put self-purchase at the heart of ‘Precious, Every Day'

Conceptualised by Famous Innovations, the latest film once again makes a case for choosing oneself, without waiting for a milestone.
Surf Excel's Daag Achhe Hain campaign

05 Oct 2026 11:21 AM

Surf Excel's Daag Achhe Hain puts empathy ahead of the finish line

The latest chapter of the campaign challenges a win-at-all-costs mindset with a larger lesson on what it really means to win.
Amazon's 'Bann Gaya 'The Great' Khali' on Amazon Great Indian Festival' campaign

05 Oct 2026 11:16 AM

When the Great Khali loses his greatness, Amazon's Great Indian Festival restores it

Conceptualised by WLDD, the campaign comprises an ad film for the e-commerce platform's upcoming sale.
boAt's film

01 Oct 2026 12:25 AM

boAt shows how both Jack and Rose could have fit on the plank

The brand has rolled out a film as a part of its ‘Upgrade to boAt' campaign.
Hinge's 'That's When Ria Knew' campaign

30 Sep 2026 6:30 PM

Hinge captures the moment a match turns into something real

Conceptualised by Talented, the campaign comprises an ad film.
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