Media

Jimit Kansara

28 Aug 2026 11:34 AM

'Localisation can quickly become gimmicky': Bringing Spider-Man into India's cultural conversation

Jimit Kansara, marketing director, Sony Pictures Releasing International, India, on rethinking the Hollywood marketing playbook for India.
From left: Priyanka Ganwani, Shrujal Doshi, Anurag Iyer, Mohit Khanduri and Ajitanshu Ramji

27 Aug 2026 4:50 PM

Creator18 strengthens leadership team with senior hires across talent, content and operations

The Network18-backed creator platform brings in executives from Collective Artists Network, Sony Pictures Networks, DCAA and Mad Influence as it expands its talent roster and IP business.
Himanshu Awasthi

27 Aug 2026 11:29 AM

Himanshu Awasthi joins Bullet

He moves from Eloelo Group, where he was lead product manager.
Before this, the show was streaming on YouTube.

24 Aug 2026 11:48 PM

EMoMee takes Indian preschool IP to Netflix

The children's brand's first Netflix series features 20 episodes, 15 months after its launch, marking its entry into global streaming.
RuPay has launched a nine-episode microdrama ‘Sarva Groom Sampanna'

24 Aug 2026 11:40 AM

RuPay launches Tiny Talkies, an original microdrama IP; unveils ‘Sarva Groom Sampanna'

The nine-part series conceptualised and produced by tgthr. Originals, integrates the fintech brand into an arranged marriage narrative.
The offering is aimed at both Sun NXT's existing family audience and younger digital viewers.

21 Aug 2026 3:17 PM

Sun TV Network takes micro-dramas to TV with Sun NXT Shorts

The new offering features 150-plus titles and originals across four languages, with remastered films and TV serials adapted into short-form episodes for mobile and television.
Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India

Joins as group head - ad sales, sports. 
India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte

At WPP Media and The Trade Desk's report launch, marketers discuss CTV's growing reach, household viewing, targeting and measurement.
From left to right: Amit Sobti, Karishma Mehta and Jasleen Kaur Gupta

18 Aug 2026 7:29 PM

Humans of Bombay becomes The Human Company; Amit Sobti, Jasleen Kaur Gupta elevated

Sobti is COO and Gupta chief creative and strategy officer as the company unifies strategy, creative, production, IPs and distribution.
SPNI unveiled the channel's name and logo on Independence Day through a rendition of 'Tamizh Thai Vaazhthu' performed by children.

15 Aug 2026 11:57 AM

Sony Pictures Networks India unveils Sony Vizha, announces Tamil Idol as flagship format

The channel, set to launch in October, will combine original fiction, reality formats, movies and entertainment rooted in Tamil culture.
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