Media

Surya Balakrishnan

25 Feb 2025 10:56 AM

Unfiltered: Let's sell some goodness

Surya Balakrishnan continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.
Investment bankers Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene.

25 Feb 2025 10:03 AM

Hollywood marketing agency Mob Scene gets acquired by India's Connekkt Media

Mob Scene is the the creative marketing agency behind movies such as Avatar, Dune, Fast & Furious, and Barbie, among others.
The Indian crime investigation series debuted in 1998 on Sony TV.

24 Feb 2025 12:02 PM

Netflix India brings back CID

Rolls out a promo to highlight this announcement.
The IPL kicks off on 22 March.

17 Feb 2025 9:11 AM

Nielsen to provide advertisers with analytics solutions during IPL on JioHotstar

Advertisers will get access to insights including impressions, clicks and campaign reach.
The announcement came ahead of the start of the Women's Premier League

14 Feb 2025 8:01 AM

JioCinema and Disney+ Hotstar combine to form JioHotstar 

The JioHotstar brand identity was developed by venturethree.
The television rights are exclusive for India, Nepal, Bhutan, Maldives and Myanmar,

12 Feb 2025 3:09 PM

Sony Sports Network bags PCB's international home matches and PSL's broadcast rights

Adds to SPN's portfolio of cricket which includes NZC, ECB, Sri Lanka Cricket, and the Asian Cricket Council.
Sandeep Gupta

12 Feb 2025 10:45 AM

Love letters to the A&M industry (part six)

Here is what Sandeep Gupta, chief operating officer – broadcasting business, Shemaroo Entertainment loves most about the media industry.
This new multi-year deal will see Banijay Asia launch BBC Studios’ existing and new formats in India for the first time.

11 Feb 2025 1:48 PM

Banijay Asia partners with BBC Studios

Will have exclusive access to BBC Studios’ extensive unscripted and scripted format catalogue.
India falls to number nine among the top 10 markets in terms of ad spends

11 Feb 2025 1:04 PM

Indian ad revenue to grow by 7%, will reach INR 1,64,137 crore in 2025: GroupM report

Digital and cinema to get the highest share of growth, while TV is expected to see ad spends fall according to the TYNY report.
Neeraj Vyas (left)

10 Feb 2025 2:11 PM

Bhanushali Studios appoints Neeraj Vyas

He ended his 29-year-stint with Sony Pictures Networks in August last year.

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New media, including digital platforms and online gaming, grew by 12% in 2024, now constituting 41% of the sector’s revenues.

28 Mar 2025 3:01 PM

Digital advertising surpasses TV in 2024, advancing 17% to INR 802 billion: FICCI - EY report
L&T Finance announces Jasprit Bumrah as brand ambassador

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador
Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

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WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
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Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

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