Marketing

Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart

Was CEO, international homes and hotels, Oyo.
Katrina Kaif

30 Jun 2026 5:56 PM

Bonn re-signs Katrina Kaif as brand ambassador

With this development, the bakery and FMCG company aims to double down on its celebrity-led marketing strategy.
Sanya Jain, co-founder, Smoke Lab (left) and Varun Jain, founder, Smoke Lab

30 Jun 2026 11:16 AM

‘Japan changed perceptions around whisky, and we're aiming to do the same with vodka'

Smoke Lab's Varun Jain and Sanya Jain, on taking Indian vodka global through culture, craftsmanship, art and premium experiences.
The deal was valued at GBP 6.4 million

30 Jun 2026 11:13 AM

Komerz acquires Noughty

With this acquisition, Komerz enters the global beauty and personal care sector.
They were the only Indian winners in the Young Lions competition

26 Jun 2026 5:53 PM

Cannes Lions 2026: Rudrani Bose and Payal Mehra from ITC win Bronze

The duo won the Lion in the 'Young Lions Marketers' competition.
Mahendra Singh Dhoni

26 Jun 2026 1:35 PM

DRiV signs Mahendra Singh Dhoni as national brand ambassador

This is the brand's first celebrity association, highlighting India's strategic importance and its focus on the automotive aftermarket.
Jennifer Richardi (left) and Nick Gallo

26 Jun 2026 4:22 AM

Cannes Lions 2026: 'Advertising is dead, people hate us'

A session during fourth day of the festival argued that brands must stop interrupting people with traditional advertising.
The refreshed identity features an updated stag emblem, typography and family crest inspired by its history.

25 Jun 2026 2:31 PM

Glenfiddich unveils new visual identity in India, drawing on brand archives

The single malt scotch whisky brand introduces redesigned packaging in India from July.
Leandro Barreto

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Unilever's CMO Leandro Barreto explored how to build brands that people choose to carry forward long after a campaign ends.
From left: Kameryn Stanhouse, Maria Sharapova, and Usama Al-Qassab

24 Jun 2026 3:50 PM

Cannes Lions 2026: 'Want tech to be brilliant and enhance experiences, but it has to be invisible'

Usama Al-Qassab, marketing and commercial director, AELTC, and Maria Sharapova were in conversation with IBM's Kameryn Stanhouse.

Latest Stories

Flipkart's 'Bhains of Luck' campaign.

01 Jul 2026 11:32 AM

Don the albino buffalo calls the 'moos' for Flipkart's GOAT sale offers
Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart
Apeksha Gupta

01 Jul 2026 11:06 AM

‘Luxury marketing through social media is about achieving exclusivity through inclusivity'
Ridhesh Sejpal, founder, Goodfellas Studios

01 Jul 2026 10:57 AM

Goodfellas Studio: Good people creating great content for growing brands

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required