Marketing

Ananya Birla

15 Apr 2025 2:04 PM

Ananya Birla launches Lovetc

The new brand under the Birla Cosmetics portfolio aims to expand into the beauty colour cosmetics market. 

Mercedes-Benz India handed over its PR mandate to Adfactors PR

14 Apr 2025 2:45 PM

Adfactors PR bags the PR mandate of Mercedes-Benz India

The account was won post a multi-agency pitch.

Younger holidaymakers aged 25-34 are the most at risk, with 31% clicking on malicious confirmation links and 25% deceived by manipulated travel photos.

11 Apr 2025 2:19 PM

Despite 86% researching scams, 47% of Indians still fall for travel frauds: Report

Moreover, 1 in 5 Indians lost over INR 40,000 to travel scams, reveals McAfee's 'India safer summer travel research' report.

Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Our series, albeit with a new set of questions, continues with the global brand vice president, Unilever.

Amit Gujral launches Alumvista 

10 Apr 2025 2:58 PM

Former JK Tyre CMO Amit Gujral launches Alumvista 

Gujral aims to redefine the interiors ecosystem with slim and customisable aluminium profiles through this new venture. 

Manjari Singhal 

10 Apr 2025 1:25 PM

Cleartrip elevates Manjari Singhal 

Singhal will be succeeding Anuj Rathi, who previously held the role of chief growth and business officer.

Anupam Sengupta

10 Apr 2025 11:06 AM

Camb.ai appoints Anupam Sengupta as business head

Sengupta will lead the AI business for India and SEA region, driving P&L at the AI media tech firm.

Bodhitree Multimedia signs MoU of INR 500 Crore with government of Assam

09 Apr 2025 10:21 AM

Bodhitree Multimedia signs MoU of INR 500 Crore with government of Assam

The partnership aims to launch Guwahati as a global media hub to boost Assam and the Northeast's presence in the entertainment sector.

 Kiara Advani

08 Apr 2025 1:01 PM

Vanesa names Kiara Advani as brand ambassador

With Advani as the face, the perfume brand aims to focus on increasing brand awareness through social media and influencer collaboration.

Masoom Minawala (left) and Harshil Karia

07 Apr 2025 2:43 PM

Masoom Minawala exits Schbang MMaximise

Minawala aims to focus on her new show and other entrepreneurial ventures.

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