Marketing

OMD and HDFC Life logos

20 Jan 2025 10:47 AM

HDFC Life appoints OMD India for media

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

17 Jan 2025 3:55 PM

Frido partners with Kaizzen

With this collaboration, Frido seeks to strengthen its brand narrative, building on its legacy of innovations.

Tata Mutual Fund's new logo.

15 Jan 2025 4:54 PM

Tata Mutual Fund announces a rebrand 

Rolls out a new logo and video to highlight its revived identity offerings. 

Hemant Arora

15 Jan 2025 2:19 PM

Hemant Arora joins Truecaller

He moves from TikTok, where he was the head of global accounts for the regions of Europe, METAP and APAC.

Experience Commerce partners with Tata MenCan

14 Jan 2025 11:25 AM

Experience Commerce wins social media mandate for Tata MenCan

The partnership aims to drive impactful education and awareness campaigns, normalising critical conversations around male cancers.

Seddharth Merrotra

14 Jan 2025 10:17 AM

Mahindra collaboration highlights the scope of brand opportunities for gamers: Seddharth Merrotra

Krafton India’s business head shares insights on the Mahindra BE 6 partnership, its marketing strategy, e-gaming challenges, and more...

Asim Riaz

13 Jan 2025 12:21 PM

BigMuscles Nutrition signs Asim Riaz as brand ambassador

Aims to spread the message of prioritising health and the benefits of nutritional supplements among the younger audience.

Sunaina Jairath

10 Jan 2025 12:43 PM

RPG Group appoints Sunaina Jairath

She moves from Bencos Research Solutions, where she was CMO and CCO.

Bollywood actor Kartik Aaryan is the new face of Smart And Handsome

09 Jan 2025 4:40 PM

Emami's Fair and Handsome rebrands as 'Smart and Handsome'

To accelerate the rebranding two decades since its launch in 2005, the brand unveiled a campaign with actor Kartik Aaryan as its new face.

Achint Setia

08 Jan 2025 4:26 PM

Achint Setia joins Snapdeal

Moves from Zalora Group, where he was chief revenue and marketing officer, country MD.

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