Marketing

Muthoot FinCorp bags BCCI title sponsorship rights for Indian cricket until 2028

24 Sep 2026 7:14 PM

Muthoot FinCorp bags BCCI title sponsorship rights

The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.

Zeenah Vilcassim

24 Sep 2026 2:49 PM

Zeenah Vilcassim joins DailyObjects

She moves from Nothing India, where she was interim marketing director (India CMO).

Tamannaah Bhatia

24 Sep 2026 2:37 PM

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

The association will come to life through a multi-platform campaign across television, digital and social media.

Libas launches a jewellery range

24 Sep 2026 1:25 PM

Libas expands beyond apparel with jewellery launch

The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.

The strategy was developed under new CEO Amber Pepper.

24 Sep 2026 11:16 AM

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.

Harmeet Singh

24 Sep 2026 10:43 AM

Selective influencer strategy replaces the numbers game: Harmeet Singh

The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.

Apurva Sharma

23 Sep 2026 10:40 AM

'Our focus is on building an entire electric mobility ecosystem around the customer'

We caught up with JSW Greentech's Apurva Sharma to discuss the company's foray into electric commercial vehicle segment.

Ashish Mishra

23 Sep 2026 9:37 AM

Opinion: The new skincare consumer - why people are looking beyond pretty packaging and viral trends

The author argues that consumers are demanding greater transparency, expert-backed formulations and proven results.

Abheet Singh Bagga (left) and  Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The former SuperYou brand and growth leader joins PFC Club founder Chirag Barjatya to launch an energy candy brand.

Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

The Swiss sportswear brand has also named former French international and Arsenal player Thierry Henry as director of football.

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