Marketing

Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.
Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
Pantaloons onboards Samantha Ruth Prabhu as its first-ever brand ambassador

06 Oct 2025 3:53 PM

Pantaloons names Samantha Ruth Prabhu as brand ambassador

Unveils festive campaign ‘Spark Your Imagination' featuring the actor.
Sonakshi Sinha

06 Oct 2025 10:44 AM

Sonakshi Sinha is now the face of MMTC-PAMP

The brand has rolled out a campaign featuring Sinha to highlight the association. 
Mouni Roy

03 Oct 2025 11:18 AM

Ivana Jewels signs Mouni Roy as brand ambassador

Rolls out its first TVC featuring Roy as part of this association.
Galderma India names Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby

01 Oct 2025 5:01 PM

Galderma India onboards Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby

The skincare brand has launched a campaign ‘Parenting ki Nayi Parampara' with the couple to champion the cause of co-parenting in India.
Shaifali Gautam (left) and Manasi Narasimhan

30 Sep 2025 4:30 PM

Marketing Manifest Stations with Manasi: Episode eight

Shaifali Gautam, CMO, CaratLane, discusses shifting trends in India's gold and diamond jewellery market.
This makes Sania Mirza the first-ever brand ambassador for Allen Solly Woman

30 Sep 2025 1:20 PM

Allen Solly signs Sania Mirza as brand ambassador

To celebrate the association, the brand will soon launch a film featuring Mirza as the first-ever brand ambassador for its womenswear.

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Team Moonshot (above) and Ogilvy India at the IndIAA Awards

08 Oct 2025 11:28 AM

IndIAA Awards 2025: Moonshot and Ogilvy dominate with four wins each
From left: Sonali Krishna, Shuvadip Banerjee and Aalap Desai.

08 Oct 2025 11:12 AM

'Everyone in the room making decisions on a bold campaign is too scared to push the button'
Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

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