Marketing

Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

The author unpacks why, as AI democratises perfection, brands must embrace imperfection to create the human connection consumers crave.

The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn

The research examines how B2B marketers in India are adapting to younger decision-makers, with expert voices, short-form video and professional communities emerging as key trust drivers.

KYC has been developed in-house at Early.Partners

01 Sep 2026 3:11 PM

Early.Partners launches three-week customer research sprint for D2C brands

The KYC sprint aims to help growing D2C brands understand customer motivations and behaviours beyond marketplace, CRM and sales data.

31 Aug 2026 7:01 PM

72% Indians see a bright future for young people, highest across 31 markets: Ipsos

The study finds 78% back a social media ban for under-14s, while 61% oppose banning AI tools such as ChatGPT in schools.

31 Aug 2026 10:59 AM

Omnicom Media's OMD India wins the integrated media mandate for Ventura

The account was won following a multi-agency pitch.

31 Aug 2026 10:48 AM

Opinion: Why AI literacy is becoming education's new essential skill

The author urges schools to teach students not just how to use AI, but how to question, verify and think alongside it.

31 Aug 2026 10:47 AM

Parth Jindal appointed as chairperson of JSW MG Motor India

Jindal has been on the board since the formation of the JV.

31 Aug 2026 9:58 AM

‘More companies working with bartenders will help grow the ecosystem'

Bikram Basu, vice chairperson, ABD Maestro, on its Bar Maestro platform, the role of bartenders in shaping consumer choices and the opportunities ahead for the industry.