Marketing

Harsh Deep Chhabra

04 May 2026 10:25 AM

Harsh Deep Chhabra joins Sony Pictures Networks India

Moves from Godrej Consumer Products, where he served as global media head.

Developed by PepsiCo Design and Innovation, the redesign features bold typography, saturated tones and high-contrast visuals while retaining the signature palette.

30 Apr 2026 1:21 PM

Mirinda unveils ‘Smile Please' global platform with new brand identity

The refreshed visual language and Gen Z-focused design aim to spark everyday joy and positivity.

L – R : Nitin Dua (co-founder, Qubo), KL Rahul, Athiya Shetty, Nikhil Rajpal (founder and CEO, Qubo)

30 Apr 2026 11:45 AM

KL Rahul and Athiya Shetty invest in smart devices brand Qubo

Move signals growing interest of public figures in the consumer tech and connected home segment.

Vivek Krishnani (left) and Manasi Narasimhan

29 Apr 2026 12:44 PM

Marketing Manifest Stations with Manasi: Episode 14

Epic Studios' Vivek Krishnani unpacks movie marketing mantras, from navigating OTT disruption to fragmented multiplex audiences, and more.

It has had on-ground auditions in Indore and Delhi NCR so far.

29 Apr 2026 10:50 AM

Havells launches 'mYOUsic' to help grassroots musical talent grow

The initiative, in collaboration with WPP Media, aims to discover, mentor and launch 25 original songs.

Divya Aggarwal

29 Apr 2026 9:54 AM

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

Impresario Entertainment & Hospitality's CGO on its ‘Voices from the Hood' report and what it means for brands targeting youth.

Shrish Ramchandra Mahuli

28 Apr 2026 12:42 PM

Shrish Ramchandra Mahuli joins SBI General Insurance

He moves from Reliance General Insurance, where he was president and head - agency and broking (motor, health and SME).

Varun Raina

28 Apr 2026 10:53 AM

Varun Raina moves back to Airbnb

Joins as senior marketing lead.

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.

Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

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