Digital

Watcho’s diverse content library will be deeply integrated into Cloud TV OS, making it available across 200 plus TV brands.

20 Mar 2025 4:10 PM

Dish TV Watcho partners with Cloud Walker

This collaboration ensures a seamless viewing experience, offering effortless access to Watcho’s catalogue.
The agency will combine branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions.

20 Mar 2025 10:59 AM

Liqvd Asia acquires AdLift

The combined entity aims to enhance client engagement, optimise ad spends, and set new industry benchmarks for performance marketing.
Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.
The agency’s Bengaluru wing will be responsible for this account win. 

19 Mar 2025 12:09 PM

LivWell assigns its digital duties to Grapes Worldwide 

No multi-agency pitch was conducted for this account win.
CleverTap’s MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise.

18 Mar 2025 1:55 PM

Deloitte partners with CleverTap

Aims to enhance customer interactions with AI-driven analytics, real-time insights and omnichannel engagement through this alliance.
From left: Shray Chawla, Akshit VS and Angira Lahiri

18 Mar 2025 1:27 PM

MagicCircle Communications launches Restless

The new content division will be led by Shray Chawla, Akshit VS and Angira Lahiri.
Athrey is also the founder of Mavens 360 and co-founder of Tap In Tribe.

18 Mar 2025 11:23 AM

Preetha Athrey joins The Trade Desk

Her last full-time stint was with X, where she was director, global business marketing, Asia Pacific.
31% of organisations are led by women, showing a gender leadership gap despite increasing discussions around women’s representation in leadership roles.

10 Mar 2025 4:01 PM

As the size of an organisation increases, the percentage of female leadership declines: Report

A recent EquiLead’s study finds women are underrepresented in leadership roles across organisations.
This acquisition is expected to close early in the second quarter of 2025. 

07 Mar 2025 9:12 AM

Publicis Groupe to acquire Lotame

States that the combination of Epsilon and Lotame will connect clients to data of over 90% consumers globally.

Latest Stories

Portronics teams up with LSG

25 Mar 2025 11:18 AM

IPL 2025: Portronics partners with Lucknow Super Giants
WildStone's Kunal Is Back campaign

25 Mar 2025 11:07 AM

Wild Stone marks the return of 'Kunal' with a twist
Kainaz Karmakar

25 Mar 2025 11:02 AM

'Advertising needs to take off its blinkers and stop believing it’s the sexiest profession'
Myntra's Jashn-e-Iftar’ campaign.

25 Mar 2025 10:47 AM

Myntra turns a fashion face-off between Farah Khan and Sufi Motiwala into a festive celebration

Most Read

The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Subscribe

* indicates required