Digital

Experience Commerce X Invecto logos

18 Feb 2025 1:24 PM

Invecto Technologies appoints Experience Commerce for social media

Through this collaboration, the agency aims to elevate Invecto’s digital presence, brand recognition, and industry leadership.
From left to right: Niraj Ruparel, Prajakta Rathe, Taylor Donaldson and Diya Rekhi.

13 Feb 2025 10:34 AM

We need creatives who craft sticky stories, maximise media ROI, and harness immersive tech: Experts

The panel at Snap Inc’s India AR Day 2025 explored whether brands are willing to put their money where AI is.
Photo by Jukka Aalho on Unsplash

13 Feb 2025 9:40 AM

Global ad spend on podcasts to grow by 7.9% in 2025: Warc 

The report stated that while ad spends will exceed USD 5 billion globally, the growth rate has fallen from 13.2% in 2024.
Shrenik Gandhi

13 Feb 2025 9:26 AM

Love letters to the A&M industry (part seven)

Here is what Shrenik Gandhi, co-founder and CEO, White Rivers Media loves most about the digital advertising industry.
Samir Asher

11 Feb 2025 9:10 AM

Love letters to the A&M industry (part five)

Here is what Samir Asher, founder and COO, Tonic Worldwide loves most about the digital advertising industry.
The deal should be completed in 30-60 days.

10 Feb 2025 11:56 PM

Veefin Group acquires 49% stake in White Rivers Media

The agency becomes the eleventh company added to Veefin Group.
Techmagnate and Axis Max Life Insurance logos

10 Feb 2025 2:56 PM

Axis Max Life Insurance appoints Techmagnate for SEO

Account won following a multi-agency pitch.
Ajit Mohan has been elevated as global chief business officer.

05 Feb 2025 11:55 AM

Snap Inc grew by 16% in 2024

The company also announced the elevation of Ajit Mohan, currently president - APAC, to global CBO in its latest earnings report.
Shalini Passi

04 Feb 2025 9:15 AM

Had to cancel a planned vacation after the success of the show: Shalini Passi

We caught up with Delhi-based art patron and collector who recently made her OTT debut to discuss marketing art in India and more...
Picture credits: Internet Safety Statistics

04 Feb 2025 9:13 AM

78% of Indian Gen Z seek online safety support: Report

Snap Inc's study finds India leading in digital well-being with a score of 67, reflecting strong parental trust and support.

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New media, including digital platforms and online gaming, grew by 12% in 2024, now constituting 41% of the sector’s revenues.

28 Mar 2025 3:01 PM

Digital advertising surpasses TV in 2024, advancing 17% to INR 802 billion: FICCI - EY report
L&T Finance announces Jasprit Bumrah as brand ambassador

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador
Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

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The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

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