Manifest has partnered with Luminary, a platform for premium practitioner-led AI education, to bring its workshop 'Build Authentic Brands With AI' to marketers, agency leaders and founders.

The workshop will run live on Zoom on Sunday, 18 October, from 6:30 pm to 10:30 pm IST.

The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same. Participants will bring a real brand they are responsible for, and work on it through the session. Over four hours, they will build a 'brand brain' i.e. a single context system that gives every AI tool the brand's voice, tone and imagery, and a 'synthetic panel' i.e. digital twins created by AI that simulate their customer segments and let them test positioning and copy before it goes to market. The session will also covers an AI native content production workflow, the metrics to track, and leave teams with a 30-day plan.

It is led by Amit Singh, founder, Kensaa, and Akhil Raj Gupta, founder, Luminary. Singh, an IIM Ahmedabad alumnus, previously worked at Mastercard in New York and holds patents on consumer behaviour analytics in the US and Singapore. Gupta spent several years in product and strategy at Airbnb in San Francisco, where he owned the global customer loyalty and brand goodwill mandate.

Participants will need a Claude or ChatGPT Pro or Max subscription. Registration includes lifetime access to the recording.

Gupta said, "In San Francisco, the teams getting real value from AI aren't the ones using it to produce the most volume. They're the ones who have given the models real context: who the brand is, how it sounds, what it stands for, and what it would never say. That's what every attendee will build on the day, on their own brand. Manifest's readers are the people deciding how Indian brands use AI, which is why we wanted to bring this to them first."

Singh said, "Every agency is being asked for more output on the same budget, and most of what AI produces comes back looking interchangeable. We needed to solve this for our own clients and workflows, so we realized two things can help immediately: a brand brain that gives every AI tool your client's voice, and a synthetic panel that tells you how positioning will land before you spend on it.”

Manifest readers get 30% off with the code 'MANIFEST'. 

Click here to register.