Manifest Media Staff

Unlike the US and UK, where serious news is losing ad revenue due to blocklists and brand concerns, Indian publishers still enjoy advertiser trust.

15 Apr 2025 4:56 PM

India defies global downturn in news media advertising, records 6% YoY growth: Report

A Warc report reveals that this resilience is due to national advertisers persisting to invest in print and legacy brands.

Sanchari Chakrabarty

15 Apr 2025 3:28 PM

Sanchari Chakrabarty returns to DDB Mudra Group

Appointed as senior VP and head of strategy, 22feet Tribal WW, in her second stint at the agency where she previously spent over a decade.

 Along with the two IPL teams, the ad films also feature Paal Dabba, Sickflip, Shreyas and Kratex.

15 Apr 2025 2:35 PM

Kingfisher's 'Oo La La' gets a refreshed groove with RCB, RR, and indie music artists

Conceptualised by Ogilvy, the campaign comprises two ad films.

S Subramanyeswar

15 Apr 2025 2:29 PM

APAC Effie Awards 2025: S Subramanyeswar appointed head of jury

Only Indian on the list so far.

Ananya Birla

15 Apr 2025 2:04 PM

Ananya Birla launches Lovetc

The new brand under the Birla Cosmetics portfolio aims to expand into the beauty colour cosmetics market. 

Google's 'Googlies' campaign

15 Apr 2025 11:21 AM

Sourav Ganguly lobs ‘Googlies’ from Google at Sehwag, Kumble and Kaif

The campaign, which also features Ricky Ponting and Shane Watson, aims to promote the search engine’s online contest with a fun twist.

Prashanth Challapalli

15 Apr 2025 8:56 AM

Prashanth Challapalli joins Havas India

Challapalli was founder and CEO, Gravity Integrated. His last full-time role was with Leo Burnett Orchard, where he was COO.

Groww's 'We all have our plans to Groww' campaign

14 Apr 2025 11:37 PM

Groww spotlights the journey of ‘growing up’ - from self-realisation to SIPs

The campaign comprising a series of short ad films is aimed at nudging hesitant investors to start their investment journey.

Mercedes-Benz India handed over its PR mandate to Adfactors PR

14 Apr 2025 2:45 PM

Adfactors PR bags the PR mandate of Mercedes-Benz India

The account was won post a multi-agency pitch.

From left: Jyoti Mahendru and Kamal Basu

14 Apr 2025 2:27 PM

McCann Worldgroup India elevates Kamal Basu and appoints Jyoti Mahendru

Basu was senior vice president at the agency, while Mahendru moves from VML, where she was chief people officer.

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