Manifest Media Staff

Greenlam Industries' ‘Home Feels Complete When Diwali Is Celebrated Together' campaign.

08 Oct 2025 4:35 PM

When neighbours spark nostalgia, Greenlam Industries rekindles the heart of Diwali

Conceptualised by Dentsu Creative Webchutney, the campaign comprises an ad film. 

Bayer X WPP Media

08 Oct 2025 12:51 PM

EssenceMediacom retains media mandate for Bayer Consumer Health

The agency will continue managing the integrated media mandate for the brand across South Asia, following a global review.

Team Moonshot (above) and Ogilvy India at the IndIAA Awards

08 Oct 2025 11:28 AM

IndIAA Awards 2025: Moonshot and Ogilvy dominate with four wins each

A total of 19 winners were announced across 16 categories.

From left: Sonali Krishna, Shuvadip Banerjee and Aalap Desai.

08 Oct 2025 11:12 AM

'Everyone in the room making decisions on a bold campaign is too scared to push the button'

At an event hosted by Cannes Lions and The Times of India, a panel decoded how creative courage can coexist with business risk.

Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.

Navonil Chatterjee

08 Oct 2025 10:35 AM

Navonil Chatterjee joins Creativeland Asia

Was working as an independent strategy consultant.

L'Oréal Paris' 'Mujh Mein Hai Diwali' campaign

08 Oct 2025 12:45 AM

L'Oréal Paris and Alia Bhatt urge women to celebrate the light within

Conceptualised by McCann Worldgroup, the campaign comprises a film.

Zouk's ‘No more Hold this for me' campaign

07 Oct 2025 7:42 PM

Zouk wraps its bags in humorous relatability ahead of Diwali

The brand's ‘No more Hold this for me' campaign transforms a universal relationship dynamic into a clever gifting insight.

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.

For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.

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