Digital

The launch comes as brands seek greater visibility into how AI platforms influence product discovery and purchase decisions.

04 Nov 2026 2:00 PM

OptimizeGEO launches platform to track brand visibility

The Integrated Demand Engine combines paid media insights, product-level shopping intelligence and AI agents, as brands look to understand how AI platforms influence consumer discovery and purchase decisions.

Marketing

From left: Shubham Singhal, Khushi Kapoor and Tanishq Ambegaokar.

03 Nov 2026 9:35 PM

Khushi Kapoor joins nailinit as co-founder and chief creative officer

The actor has co-founded the Indian nail care brand with Shubham Singhal and Tanishq Ambegaokar, taking an active role in product development, vendor selection, campaigns and the creative direction.

Campaigns

The ‘Meet the Unstoppables' campaign.

03 Nov 2026 1:44 PM

Indian Women's League champions footballers kicking down barriers one goal at a time

Conceptualised by Sweat Media, the campaign comprises an ad film ahead of the league's 2026-27 season.

Advertising

Wipro Consumer Care X OML

03 Nov 2026 1:34 PM

Wipro Consumer Care appoints Only Much Louder for social media

OML's creator marketing agency, Hypothesis, will manage social media and influencer marketing for nine of its brands.

Marketing

Mohit Rathi

03 Nov 2026 1:19 PM

Porter elevates Mohit Rathi to CMO

Most recently, he was serving as VP - customer growth and engagement. 

Advertising

Srirup Guha Thakurta

03 Nov 2026 11:46 AM

Obituary: Srirup Guha Thakurta - a giant of Indian advertising

The author pays tribute to the adman by sharing moments from his first internship.

Marketing

Shyamala Ramanan

03 Nov 2026 11:27 AM

'Consumers are no longer buying jewellery as an investment, but to adorn themselves'

We caught up with Mia by Tanishq's Shyamala Ramanan, to know more about the brand's recent collection, evolving customer needs and more.

Marketing

Arjun Kapoor

03 Nov 2026 11:14 AM

London Fog Watches appoints Arjun Kapoor as brand face and co-creative director

The long-term partnership will see Kapoor contribute to watch design and creative direction, including the development of a limited-edition collection.

Campaigns

Godrej's NX Pro Ncrypt campaign

03 Nov 2026 11:05 AM

Godrej makes face recognition the key to home security

The campaign, conceptualised in association with Adfactors PR, showcases the brand's latest smart locker.

Marketing

Sanjeev Jasani

03 Nov 2026 10:27 AM

Sanjeev Jasani launches TurboAgents

The AI platform aims to bring agency-style marketing capabilities to small businesses and is co-founded by Shubham Saurabh.
Latest Issue Banner

Latest Stories

The launch comes as brands seek greater visibility into how AI platforms influence product discovery and purchase decisions.

04 Nov 2026 2:00 PM

OptimizeGEO launches platform to track brand visibility
Shruti Haasan

04 Nov 2026 1:36 PM

Shruti Haasan becomes the new face of The Singleton Social and Nicobar
Ramakrishnan R and Ashok Lalla

04 Nov 2026 10:27 AM

Perspectives: The future of brands in sports - sponsorships or IPs?
From left: Shubham Singhal, Khushi Kapoor and Tanishq Ambegaokar.

03 Nov 2026 9:35 PM

Khushi Kapoor joins nailinit as co-founder and chief creative officer

Most Read

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

Subscribe

* indicates required
Havas Play and KPMG released a report to provide insights for evaluating investment opportunities in the women's sports ecosystem in India.

13 Apr 2026 11:03 AM

Manifest Play Awards and Summit: Picture Gallery
The panelists along with team Manifest at the event.

30 Mar 2026 10:50 AM

Images from Manifest's roundtable with UNFPA and Population First
The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
All Gucci wants for Christmas is Mariah Carey

03 Nov 2026 3:02 PM

All Gucci wants for Christmas is Mariah Carey
Indian Women's League champions footballers kicking down barriers one goal at a time

03 Nov 2026 1:44 PM

Indian Women's League champions footballers kicking down barriers one goal at a time
Godrej makes face recognition the key to home security

03 Nov 2026 11:05 AM

Godrej makes face recognition the key to home security
Amazon wants siblings to deliver something no box can hold

02 Nov 2026 2:24 PM

Amazon wants siblings to deliver something no box can hold
Spotify turns Diwali's household chaos into a family jam session with Gullak

02 Nov 2026 10:33 AM

Spotify turns Diwali's household chaos into a family jam session with Gullak
Sabhyata shares a lesson on 'Ghar Aayi Lakshmi'

02 Nov 2026 9:32 AM

Sabhyata shares a lesson on 'Ghar Aayi Lakshmi'