Marketing

Mary Kom (left) and Nimbus Group's Yamini Agarwal

05 Aug 2026 6:32 PM

Nimbus Realty reappoints Mary Kom as brand ambassador

The Olympic medallist and boxer will front the real estate developer's integrated marketing campaigns.

Campaigns

Nescafé's 'Make Your World' campaign

05 Aug 2026 2:14 PM

Nescafé stirs up a sibling conversation about ambition

The campaign comprises an ad film.

Advertising

Birla Opus Paints Onam campaign

05 Aug 2026 11:38 AM

Birla Opus Paints brings communities together through an Onam Pookalam

The film uses the traditional flower rangoli to underline how shared celebrations and togetherness bring the festival to life.

Campaigns

Mahindra Tractors' ‘Duniya Vich Ikko Lalkaar' campaign

05 Aug 2026 11:32 AM

Mahindra brings Sukhbir's 'Oh Ho Ho' to the fields of Punjab

The brand's new campaign features a reimagined version of the famous song as an ode to Punjab's farming heritage.

Marketing

Shubhika Jain

05 Aug 2026 10:49 AM

Opinion: ‘Women in SPAM' and the changing language of communication

The author explains how the 'SPAM girlies' are the ones deciding what feels aspirational, or what the internet collectively obsesses over.

Advertising

The new identity combines handcrafted illustrations, brushwork and serif typography with a redesigned monogram based on TBWA's signature backslash.

04 Aug 2026 6:53 PM

TBWA unveils new global brand identity created by DXD

The redesign introduces a new visual system across the TBWA Collective, built on DXD's Design by Disruption approach.

Advertising

The new office is located in Hunters Hill, Sydney.

04 Aug 2026 12:22 PM

Media Mantra Global opens Sydney office, expands into Australia

The Sydney office will advise brands across Australia, India and the Middle East.

Advertising

Narayana Health x Liqvd Asia

04 Aug 2026 12:07 PM

Narayana Health assigns its social media and ORM duties to Liqvd Asia

The account was won post a multi-agency pitch.

Advertising

Screengrab from the Air India film celebrating 'Incredible India'

04 Aug 2026 11:29 AM

Air India celebrates 'Incredible India' from the ground up

The film builds on the airline's partnership with the Ministry of Tourism to jointly promote India as a premier global tourism destination.

Marketing

Sheena Kapoor

04 Aug 2026 10:45 AM

We're competing with quick commerce, not just insurers, on CX: Sheena Kapoor

ICICI Lombard's head - marketing, corporate communications and CSR on marketing 25 innovations, media strategy and more.

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