Campaigns

iQOO's 'Your Everyday Now Smarter With AI'

21 Aug 2026 2:51 PM

iQOO helps an intern navigate first-day confusion with AI

Conceptualised by Dentsu Creative Webchutney, the campaign comprises an ad film.

Marketing

Akshay Kumar (left) and Harish Kohli

21 Aug 2026 1:23 PM

Acer signs Akshay Kumar as its brand ambassador

The partnership comes at a time when the brand celebrates 27 years of its operations in India.

PR

Anwesha Chowdhury

21 Aug 2026 10:51 AM

Opinion: Internal culture - the external narrative that writes itself

The author argues that when employee experience contradicts organisational values, trust erodes, and only giving employees a voice, acting on their concerns and aligning the external story with internal reality can close the gap.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

21 Aug 2026 10:42 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is astonished by how brands are using AI to replace traditional production costs.

Advertising

Prashant Kaul

20 Aug 2026 2:53 PM

PMG Asia elevates Prashant Kaul

He was previously managing director - South Asia.

Media

Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India

Joins as group head - ad sales, sports. 

Marketing

Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador

The association will see Khurrana joining boltt across its upcoming brand and product initiatives.

Advertising

The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India

Conceptualised by Be Positive 24 Innovation Design, the campaign recreates the national anthem using over 50 sounds from across the country.

Media

India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte

At WPP Media and The Trade Desk's report launch, marketers discuss CTV's growing reach, household viewing, targeting and measurement.

Campaigns

D'Decor's ‘Your Bedroom. Your Story.' campaign

20 Aug 2026 11:35 AM

D'Decor positions bedding as a tool for personal expression with Kartik Aaryan and Ananya Panday

Conceptualised by Ogilvy, the ‘Your Bedroom. Your Story.' campaign comprises a film fronted by the actors.

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