Campaigns

Volkswagen's ‘What drives you, shows' campaign

13 Feb 2026 11:34 AM

Volkswagen drives back to what truly matters in life

Rolled ahead of Valentine's Day, the campaign comprises a film.

Campaigns

PNG Jewellers' 'Legacy is Our Biggest Gold' campaign.

13 Feb 2026 11:32 AM

PNG Jewellers polishes its legacy and growth story with Ranbir Kapoor

Conceptualised by AdVinciCode, the campaign consists of an ad film.

Advertising

Dalbir Singh continues his diary for Manifest.

13 Feb 2026 11:11 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films shows the cost-cutting benefits of creating an AI ad film.

Marketing

The café chain is known for freshly prepared juices, shakes, coffee and made-to-order sandwiches.

12 Feb 2026 12:34 PM

Aditya Birla Group brings Joe & The Juice to India

The Denmark-based café chain will debut in the second half of 2026.

Marketing

The event took place on 8 and 9 February in Goa.

12 Feb 2026 11:19 AM

CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa

The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.

Campaigns

Sunfeast YiPPee! campaign ft. Jasprit Bumrah

12 Feb 2026 11:13 AM

Jasprit Bumrah gets bowled over by a bowl of Sunfeast YiPPee!

Conceptualised by Ogilvy, the campaign aims to bring alive the central message ‘Eat like no one is watching.'

Marketing

Amlan Pati

12 Feb 2026 10:57 AM

Amlan Pati joins Versuni India

He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.

Marketing

Varun Koorichh

12 Feb 2026 10:48 AM

'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.

Campaigns

JIvo Welness' 'Jivo Wala Pani' campaign

12 Feb 2026 10:47 AM

Arshdeep Singh makes the case for 'Jivo Wala Pani'

The campaign introduces Jivo Wellness' natural mineral water.

Digital

The annual report tracks the psychological and online experiences of teens and young adults aged 13 to 24 across six countries, positioning India at the forefront of global digital resilience.

11 Feb 2026 2:21 PM

India leads Snapchat's Digital Well-Being Index with a score of 69, closely followed by the US at 67

The fourth edition of Snap Inc.'s annual study finds Indian youth leading across six countries, driven by parental engagement and support.

Subscribe

* indicates required