Marketing

Magnum by Safari appoints Saif Ali Khan as brand ambassador

07 Sep 2026 12:00 PM

Magnum by Safari names Saif Ali Khan as brand ambassador

The association aims to bring together Khan's sense of individuality with the luggage brand's ‘Swag On The Move' proposition.

Digital

Vandana Verma (left) and Shidush Contractor

07 Sep 2026 11:09 AM

Wondrlab launches WondrAgents for influencer marketing

The agentic AI system powers Wondrlab's OPA and Opportune platforms, with the company claiming up to 70% faster campaign go-live times.

Sports

The partnership with Sony Sports Network extends an existing relationship between the two companies that dates back to 2008.

07 Sep 2026 10:44 AM

ITW Universe partners with FanCode, Sony Sports Network

The media sales partnerships begin with the three-match India-Afghanistan series.

Advertising

Sirish Suveer G

07 Sep 2026 8:37 AM

Opinion: When the brief becomes a business problem

The author argues that as briefs become business challenges, agencies must move upstream, combining commercial intelligence and creativity.

Campaigns

Ugaoo's campaign

04 Sep 2026 3:12 PM

Ugaoo settles the parenting woes between Jackie Shroff and Tiger Shroff

The campaign is conceptualised and produced by Kulfi Collective.

Marketing

Rahul Dravid for Vijay Sales

04 Sep 2026 2:13 PM

Vijay Sales signs Rahul Dravid as its brand ambassador

Dravid will headline key category and festive campaigns for the brand through the year.

Advertising

John Jacobs Eyewear's campaign for its latest collection with Masaba

04 Sep 2026 11:35 AM

John Jacobs frames Masaba Gupta's playful design universe

The campaign comprises an ad film to spotlight its latest collection with Masaba.

Campaigns

Tatat Trusts' ‘Vajood Rahe Maujood' campaign

04 Sep 2026 11:26 AM

Tata Trusts puts a face to dementia's loss of identity

The ‘Vajood Rahe Maujood' campaign moves the conversation beyond memory loss, urging families to recognise the signs and act early.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

04 Sep 2026 11:11 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films asks why award-winning work and skin in the game still aren't enough to get films.

Digital

Shivraj Shinde

04 Sep 2026 10:06 AM

Shivraj Shinde joins MotorOctane

Moves from Autocar India, where he was national digital sales specialist.

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