Marketing

Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, guided by a root-cause approach to wellness and sustainable sourcing practices. 

04 Feb 2026 11:01 PM

Marico to acquire majority stake in Cosmix in INR 375 crores deal

FMCG major to buy 60% stake in the functional wellness brand; founders to retain balance and continue leading the business.

Advertising

Megha Verma

04 Feb 2026 10:45 PM

Megha Verma exits WPP Media

She served as client partner – digital for over six years.

Digital

Drawing from nearly 6.2 million searches and close to 28 million social media interactions between January 2024 and December 2025, the report offers a data-led view of how education brands and learners are evolving.

04 Feb 2026 4:41 PM

Engagement around AI courses crossed 6,70,000 interactions on Instagram: Report

Tonic Worldwide's latest report shows how social media, AI, and employability pressures are reshaping education and career readiness.

Digital

CreatorOps also scans creative material for potential legal or brand compliance risks before filming begins, helping prevent costly reshoots and revisions.

04 Feb 2026 4:23 PM

iCubesWire launches CreatorOps

The MarTech firm's new system centralises workflows, automates approvals, and reduces operational bottlenecks in influencer marketing.

Digital

Vasuta Agarwal

04 Feb 2026 4:19 PM

Gnani.ai appoints Vasuta Agarwal

She moves from InMobi after a stint of 13 years.

Advertising

Dinshaw's 'Dildaar Dinshaw's' campaign.

04 Feb 2026 11:18 AM

Dinshaw's faces off with grandmothers in a rap battle of generosity

Conceptualised by The Womb, the campaign consists of three ad films.

Campaigns

Apollo Tyres campaign 'Har Safar Mein Dum Hai'

04 Feb 2026 11:01 AM

Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket

The campaign features Sachin Tendulkar alongside team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill, and Arshdeep Singh.

Digital

The partnership aims to expand AGEasy's digital footprint and reinforce its position as a trusted name in senior care.

04 Feb 2026 10:29 AM

AGEasy assigns its D2C media duties to Sociowash

The account was won post a multi-agency pitch. 

Digital

Stephan Bugaj

03 Feb 2026 6:22 PM

JioStar Group appoints Stephan Bugaj

The appointment is expected to accelerate AI innovation across its next-generation experiences designed for digital-first audiences at scale.

Advertising

Sanjana Sanghi is the face of Bata India's Victoria Ballerina campaign

03 Feb 2026 6:07 PM

Sanjana Sanghi fronts Bata India's Victoria Ballerina campaign

Reframes the collection for a new generation that values comfort, ease and modern femininity.

Latest Stories

Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, guided by a root-cause approach to wellness and sustainable sourcing practices. 

04 Feb 2026 11:01 PM

Marico to acquire majority stake in Cosmix in INR 375 crores deal
Megha Verma

04 Feb 2026 10:45 PM

Megha Verma exits WPP Media
Publicis Groupe announces the latest advancement in its 'Working With Cancer' initiative to build supportive, recovery-forward work cultures for employees with cancer

04 Feb 2026 6:19 PM

Publicis launches global campaign to advance its Working With Cancer initiative
Rural Active Internet Users growing at nearly four times the pace of those in urban India, as per the report

04 Feb 2026 5:57 PM

61% internet users in India consumed short-video content in 2025: Report

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Amith Prabhu (left) and Jaideep Shergill

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The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

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The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

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The attendees of the event

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From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
ZeroFifty Mediaworks' Shriram Iyer and T Gangadhar at the event.

11 Jun 2025 10:33 AM

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Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket

04 Feb 2026 11:01 AM

Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket
Cadbury Dairy Milk Silk argues that the best love stories don't begin with an AI prompt

02 Feb 2026 11:25 AM

Cadbury Dairy Milk Silk argues that the best love stories don't begin with an AI prompt
India looks to repeat history in clash against Pakistan

30 Jan 2026 11:04 AM

India looks to repeat history in clash against Pakistan
'Here to solve the speed and affordability issues in the pharma space'

29 Jan 2026 11:58 AM

'Here to solve the speed and affordability issues in the pharma space'
Budweiser 0.0 hands the game back to the fans who make it matter

29 Jan 2026 11:38 AM

Budweiser 0.0 hands the game back to the fans who make it matter
Thar Roxx steals the spotlight from Abhay Deol 

28 Jan 2026 11:44 AM

Thar Roxx steals the spotlight from Abhay Deol