Advertising

L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'

At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys.

Advertising

(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge

Focused on building and operating AI-powered nano and micro GCCs, the venture is launched in partnership with Bridgesoul.

Advertising

Anushka Sharma in the Heer by Giva campaign

13 May 2026 10:24 AM

Anushka Sharma fronts the launch of Heer by Giva

The campaign for the new gold and lab-grown diamond brand features an ad film starring the actor.

Marketing

Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder

The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.

Advertising

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed

Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.

Special Feature

(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

SPECIAL FEATURE: ^ a t o m shares how it is building brands that drive performance today and stay memorable tomorrow.

Advertising

Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item

The author states how the industry needs more dialogue between procurement teams, marketers, agencies, and production partners.

Advertising

Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Conceptualised by Radhika Produces Films, the campaign comprises an ad film.

Campaigns

Nua's campaign

12 May 2026 12:45 AM

Nua saves the day by making periods more comfortable

Conceptualised by Enormous, the campaign introduces Nua's Zero Irritation Pads.

Marketing

Rakesh Bedi

11 May 2026 10:11 PM

Gas-O-Fast signs Rakesh Bedi as brand ambassador

Rolls out a campaign featuring Bedi to highlight its association.

Latest Stories

L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'
(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge
(L-R) : Priti Murthy, Ambuj Kashyap, Dolly Singh and Aditi Shrivastava

13 May 2026 11:59 AM

WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'
(L-R) : Geeta Vatnani, Varun Dhawan, and Vinit Karnik

13 May 2026 11:47 AM

WPP Media India Brew 2026: 'Authentic brand associations like Sanjay Dutt endorsing alcohol work'

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required
Havas Play and KPMG released a report to provide insights for evaluating investment opportunities in the women's sports ecosystem in India.

13 Apr 2026 11:03 AM

Manifest Play Awards and Summit: Picture Gallery
The panelists along with team Manifest at the event.

30 Mar 2026 10:50 AM

Images from Manifest's roundtable with UNFPA and Population First
The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
Nua saves the day by making periods more comfortable

12 May 2026 12:45 AM

Nua saves the day by making periods more comfortable
Myntra gives Hirapur a Bandra-style makeover through Lakshya Lalwani

11 May 2026 10:35 AM

Myntra gives Hirapur a Bandra-style makeover through Lakshya Lalwani
Shaadi.com turns matchmaking into a quick grocery run

11 May 2026 10:03 AM

Shaadi.com turns matchmaking into a quick grocery run
Cadbury Dairy Milk turns a fan's first IPL match into a memory wrapped in sweetness

08 May 2026 6:24 PM

Cadbury Dairy Milk turns a fan's first IPL match into a memory wrapped in sweetness
Malaysia Airlines and Mumbai Indians turn aircraft into a cricket pitch

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turn aircraft into a cricket pitch
Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona