Special Feature

From left: Ramesh Krishnamurthy, Siddharth Shankar, Geetanjali Bhattacharji and Anil Nair.

10 Apr 2026 11:10 AM

From brand to shelf: Komerz controls the full growth stack

SPECIAL FEATURE: Komerz recently acquired Glassbox, founded by Geetanjali Bhattacharji and Anil Nair. We examine what's next.

Campaigns

Sprite's ‘Mint Lagaa' campaign.

10 Apr 2026 10:41 AM

Sprite and Sunil Grover show how to beat the heat this summer

The campaign, comprising a film, introduces the brand's new Lemon Mint flavour.

Privé

Off-White's first flagship store in India at Phoenix Mall of Asia, Bengaluru.

10 Apr 2026 12:02 AM

Off-White enters India with Bengaluru flagship

The brand's first India store signals global luxury's growing focus on the country's youth-driven fashion market.

Digital

For Livpure, the focus is on moving beyond functional product communication to build a more relatable digital narrative around healthier living.

09 Apr 2026 3:47 PM

Livpure assigns its digital communication duties to SW Network

The brand aims to strengthen its digital presence while positioning itself within everyday wellness and conscious living.

Digital

On Instagram, creators will now be able to tag and link products directly within Reels, enabling viewers to transition seamlessly from inspiration to purchase without leaving the content.

09 Apr 2026 2:42 PM

Meta bets big on AI, Reels and creators to reshape online shopping

New tools aim to turn discovery into purchase through shoppable content, smarter ads and scalable video creation.

Advertising

Team Into Creative

09 Apr 2026 12:19 PM

IAA Olive Crown Awards 2026: Into Creative and Chupps Footwear take top honours

Gold winners on the night included Into Creative, The Hindu, Ogilvy, VML, Tempest Advertising, and Envision Energy India.

Campaigns

Coca-Cola's 'Uncanned Emotions' campaign

09 Apr 2026 11:36 AM

From every cheer to heartbreak, Coca-Cola 'uncans' true emotions of football fans

Narrated by football commentator Peter Drury, the campaign adopts the style of a live match broadcast.

Digital

MiQ's Gurman Hundal (left) and Rocket Lab's Juan Echavarria Coll

09 Apr 2026 11:11 AM

MiQ acquires Rocket Lab

The new deal aims to bring in-app growth and total-market reach together in one unified advertising solution.

Marketing

Tishtar Parakh

08 Apr 2026 4:21 PM

Tishtar Parakh joins Tourism New Zealand

She moves from VisitBritain, where she was manager - industry relations and partnerships.

Marketing

Suryakumar Yadav for De Beers Group

08 Apr 2026 4:20 PM

De Beers Group partners with Suryakumar Yadav

As per the group, both the brand and Yadav's journey reflect that the most extraordinary outcomes are shaped long before they are seen.

Latest Stories

From left: Ramesh Krishnamurthy, Siddharth Shankar, Geetanjali Bhattacharji and Anil Nair.

10 Apr 2026 11:10 AM

From brand to shelf: Komerz controls the full growth stack
Vaseline's ‘Don't let fakes get under your skin' campaign

10 Apr 2026 11:03 AM

Vaseline enlists a real Nigerian Prince to call out fakes
Sprite's ‘Mint Lagaa' campaign.

10 Apr 2026 10:41 AM

Sprite and Sunil Grover show how to beat the heat this summer
Dalbir Singh celebrating with Manifest.

10 Apr 2026 10:32 AM

Producer's Diary by Dalbir Singh

Most Read

(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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The panelists along with team Manifest at the event.

30 Mar 2026 10:50 AM

Images from Manifest's roundtable with UNFPA and Population First
The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
Sprite and Sunil Grover show how to beat the heat this summer

10 Apr 2026 10:41 AM

Sprite and Sunil Grover show how to beat the heat this summer
From every cheer to heartbreak, Coca-Cola 'uncans' true emotions of football fans

09 Apr 2026 11:36 AM

From every cheer to heartbreak, Coca-Cola 'uncans' true emotions of football fans
Citroën turns heat into a cool pitch

08 Apr 2026 11:27 AM

Citroën turns heat into a cool pitch
Pond's turns ‘India's hottest district' into a canvas for sunscreen awareness

07 Apr 2026 11:41 AM

Pond's turns ‘India's hottest district' into a canvas for sunscreen awareness
Ronaldo, Messi, Mbappe, Vinicius Jr go brick-by-brick in Lego's FIFA World Cup showdown

06 Apr 2026 11:50 AM

Ronaldo, Messi, Mbappe, Vinicius Jr go brick-by-brick in Lego's FIFA World Cup showdown
The Body Shop, at 50, doubles down on rebellion with Mandira Bedi, Sumedh Mudgalkar, Diksha Singh

06 Apr 2026 11:12 AM

The Body Shop, at 50, doubles down on rebellion with Mandira Bedi, Sumedh Mudgalkar, Diksha Singh