Manifest - Advertising, Marketing, Media, Digital, PR News & more

Campaigns

11 Nov 2026 11:12 AM

Campa Cola celebrates the chaos behind India's festive preparations

Conceptualised by McCann India, the campaign shifts the spotlight from celebrations to the preparations that lead up to them.

Campaigns

Johnnie Walker's ‘A Keep Walking Film' campaign.

11 Nov 2026 11:00 AM

Sabrina Carpenter serves up a highball of Hollywood glamour for Johnnie Walker

Directed by filmmaker Damien Chazelle and produced by Superprime Films, the campaign features a film that forms part of Carpenter's ongoing global partnership with the brand.

Marketing

11 Nov 2026 10:33 AM

Opinion: Designing digital experiences for India's diverse festive consumers

The author explores how brands can create inclusive festive experiences by adapting digital design to India's diverse cultures.

Marketing

Warc's 'The Marketer Toolkit 2027' report

10 Nov 2026 11:01 PM

43% advertisers believe social media advertising is becoming 'less effective'

Warc has released 'The Marketer's Toolkit 2027' which identifies five trends that will disrupt existing global marketing practices.

Advertising

10 Nov 2026 9:39 PM

Siddharth Shah joins Garage Worldwide

Moves from Tilt Brand Solutions.

Marketing

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'

Mayur Hola, VP - brand, Swiggy, talks about the Sweety rebrand, why its Diwali campaign is sans a film, and Kareena Kapoor Khan's association.

Campaigns

Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro

Conceptualised by TBWA\Media Arts Lab India, the campaign comprises an ad film directed by Raw Mango founder Sanjay Garg showcasing India's festive spirit and the iPhone 18 Pro's low-light camera capabilities.

Campaigns

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'

The football club's in-house marketing team rolls out a global multimedia campaign across five continents, featuring players including Virgil van Dijk, Florian Wirtz, Alexis Mac Allister, among others.

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

The account was won post a multi-agency pitch.

Digital

Instagram said it plans to release weekly updates to the desktop app based on creator feedback.

06 Nov 2026 11:25 AM

Instagram brings Edits to desktop, giving creators more room to edit videos

The macOS version lets creators work on larger projects, fine-tune videos on a bigger screen and publish directly to Instagram, with 50 million people having used the app in just over a year.