Marketing

Developed by PepsiCo Design and Innovation, the redesign features bold typography, saturated tones and high-contrast visuals while retaining the signature palette.

30 Apr 2026 1:21 PM

Mirinda unveils ‘Smile Please' global platform with new brand identity

The refreshed visual language and Gen Z-focused design aim to spark everyday joy and positivity.

Advertising

The Q1 results were the first one after the merger with IPG

30 Apr 2026 12:22 PM

Omnicom core revenue increases by 6.7% in Q1 2026

This increase came due to an increase in organic revenue of 3.9% while the balance growth was attributed to foreign exchange fluctuation.

Marketing

L – R : Nitin Dua (co-founder, Qubo), KL Rahul, Athiya Shetty, Nikhil Rajpal (founder and CEO, Qubo)

30 Apr 2026 11:45 AM

KL Rahul and Athiya Shetty invest in smart devices brand Qubo

Move signals growing interest of public figures in the consumer tech and connected home segment.

Campaigns

SPNI promo film for 10 Cricket Series

30 Apr 2026 11:40 AM

SPNI becomes the ultimate destination for every cricket lover

Rolls out a promo film announcing the broadcast of 10 India Cricket Series.

Advertising

Rajesh Ramaswamy

30 Apr 2026 11:35 AM

The Script Room's co-founder Rajesh Ramaswamy to step down

He has shared that his future interests are to work as a film director and creative.

Marketing

It has had on-ground auditions in Indore and Delhi NCR so far.

29 Apr 2026 10:50 AM

Havells launches 'mYOUsic' to help grassroots musical talent grow

The initiative, in collaboration with WPP Media, aims to discover, mentor and launch 25 original songs.

Campaigns

Flipkart's Sasa Lele 2.0's second edition campaign.

29 Apr 2026 10:26 AM

Flipkart's 'Sasa Lele 2.0' doubles down on chaos, culture, and cart-filling deals

The campaign conceptualised by Kinnect comprises an ad film.

Campaigns

Fevicol's 'Kursi Pe Nazar' film

29 Apr 2026 10:21 AM

Fevicol brings alive Piyush Pandey's last script

Conceptualised by Ogilvy, the film reveals how everyone is eyeing someone else's chair.

Marketing

Shrish Ramchandra Mahuli

28 Apr 2026 12:42 PM

Shrish Ramchandra Mahuli joins SBI General Insurance

He moves from Reliance General Insurance, where he was president and head - agency and broking (motor, health and SME).

Advertising

The group's revenue for Q1 was GBP 3,030m

28 Apr 2026 12:20 PM

WPP Q1 revenue down 6.6%, India grows by 1%

India remains the only market in the top five to grow; China faces major slump.

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The two winning campaigns

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Developed by PepsiCo Design and Innovation, the redesign features bold typography, saturated tones and high-contrast visuals while retaining the signature palette.

30 Apr 2026 1:21 PM

Mirinda unveils ‘Smile Please' global platform with new brand identity
The Q1 results were the first one after the merger with IPG

30 Apr 2026 12:22 PM

Omnicom core revenue increases by 6.7% in Q1 2026

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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Havas Play and KPMG released a report to provide insights for evaluating investment opportunities in the women's sports ecosystem in India.

13 Apr 2026 11:03 AM

Manifest Play Awards and Summit: Picture Gallery
The panelists along with team Manifest at the event.

30 Mar 2026 10:50 AM

Images from Manifest's roundtable with UNFPA and Population First
The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
SPNI becomes the ultimate destination for every cricket lover

30 Apr 2026 11:40 AM

SPNI becomes the ultimate destination for every cricket lover
Flipkart's 'Sasa Lele 2.0' doubles down on chaos, culture, and cart-filling deals

29 Apr 2026 10:26 AM

Flipkart's 'Sasa Lele 2.0' doubles down on chaos, culture, and cart-filling deals
Fevicol brings alive Piyush Pandey's last script

29 Apr 2026 10:21 AM

Fevicol brings alive Piyush Pandey's last script
Project Nanhi Kali zooms in on 'one' to show the scale of real change

28 Apr 2026 11:18 AM

Project Nanhi Kali zooms in on 'one' to show the scale of real change
O Boticário reframes Mother's Day with a quiet reflection on letting go

24 Apr 2026 11:57 AM

O Boticário reframes Mother's Day with a quiet reflection on letting go
Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

23 Apr 2026 6:05 PM

Spotify Premium turns a reluctant dog dad's story into a paw-some playlist