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14 May 2026 9:26 AM
In conversation with Ogilvy's Kainaz Karmakar and Fundamental's Pallavi Chakravarti.
14 May 2026 9:06 AM
The agency has two entries for the festival this year.
14 May 2026 11:22 AM
As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency.
14 May 2026 12:57 PM
The mandate was won following a multi-agency pitch.
13 May 2026 10:18 AM
At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.
Advertising
14 May 2026 1:54 PM
The platform is designed to help creative teams generate still and video assets faster while maintaining brand and IP safeguards.
Campaigns
14 May 2026 10:36 AM
The campaign comprises a series of three films, with each film set in a different setting.
14 May 2026 10:17 AM
The campaign consists of an ad film.
14 May 2026 9:25 AM
View the list of 22 jury presidents here.
Marketing
13 May 2026 7:21 PM
With this partnership, the brand plans to accelerate pan-India expansion with a focus on canned tuna.
13 May 2026 4:29 PM
Moves from People Strong, where she was AVP - marketing.
13 May 2026 1:20 PM
At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys.
13 May 2026 12:13 PM
Focused on building and operating AI-powered nano and micro GCCs, the venture is launched in partnership with Bridgesoul.
13 May 2026 11:59 AM
A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.
13 May 2026 11:47 AM
Dhawan spoke about how strong products ultimately market themselves, while weaker products reveal the real brilliance of marketing.
27 Apr 2026 11:18 AM
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