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28 Aug 2026 11:34 AM
Jimit Kansara, marketing director, Sony Pictures Releasing International, India, on rethinking the Hollywood marketing playbook for India.
27 Aug 2026 11:37 AM
With help from our data partners, Boomlet, we tap into the numbers behind the World Cup.
28 Aug 2026 11:53 AM
Conceptualised by Schbang, the Raksha Bandhan campaign captures the quiet, everyday ways siblings show up for each other.
27 Aug 2026 3:47 PM
The partnership will bring Magnifi's technology and talent into SI's FanOS platform while expanding its presence across the Americas, EMEA and APAC.
28 Aug 2026 12:14 PM
The series has been conceptualised by Schbang.
Advertising
28 Aug 2026 11:03 AM
The founder of Kiss Films sees how a suit dodges an extremely important question.
Media
27 Aug 2026 4:50 PM
The Network18-backed creator platform brings in executives from Collective Artists Network, Sony Pictures Networks, DCAA and Mad Influence as it expands its talent roster and IP business.
27 Aug 2026 12:17 PM
Will be clearly labelled as sponsored and separated from ChatGPT's answer, and not influence the answers it provides, according to the brand.
27 Aug 2026 12:07 PM
The campaign comprises an ad film.
Digital
27 Aug 2026 11:41 AM
The author argues that behind every 'maxxing' trend lies a deeper consumer need brands should understand.
27 Aug 2026 11:29 AM
He moves from Eloelo Group, where he was lead product manager.
PR
26 Aug 2026 4:29 PM
She moves from Burson, where she was India practice chair - enterprise and consumer technology.
25 Aug 2026 11:54 PM
Sanon states that the 'essence of festivals is not in the clothes worn', while Giva says 'hurting sentiments' wasn't their intent.
25 Aug 2026 3:32 PM
As part of the mandate, the agency has developed the creative strategy and campaign for Uflex's Zipouch range.
25 Aug 2026 3:09 PM
He moves from Talented, where he was managing strategy.
31 Jul 2026 8:05 PM
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