Advertising

The global digital marketing agency is part of Hinduja Global Solutions' experience company.

24 Feb 2026 11:13 AM

Rallis India assigns its social media duties to HGS Interactive

The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.

Sports

Arpith Kanade

24 Feb 2026 11:01 AM

Arpith Kanade joins Dream Sports

Moves from Zynga, where he was associate general manager.

Advertising

Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'

The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.

Advertising

Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.

Campaigns

Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Conceptualised by Curatavity, the campaign consists of an ad film.

Media

Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors

CM Siddaramaiah sought the views of vice-chancellors on a proposal to ban mobile phones and social media access for children below 16 years.

Marketing

Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role

Was global brand vice president since September 2021.

Marketing

Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

Becomes the first alcoholic beverages company in India to register a sonic trademark.

Campaigns

Goel TMT's Band Baaja Bitiya campaign

20 Feb 2026 11:34 AM

Goel TMT redefines strength as a father's unwavering support

Conceptualised by Wisteria, the campaign ‘Band Baaja Bitiya' comprises a film starring Gajraj Rao that challenges societal conditioning.

Advertising

A total of 55 acquisitions were made in 2025

20 Feb 2026 11:31 AM

Publicis Groupe and Havas lead marcom acquisition count in 2025

The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.

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