Advertising

Josy Paul

19 Oct 2026 2:41 PM

AAAI launches creative council

The council will be led by Josy Paul, chairperson and group chief creative officer, BBDO Group India.

Campaigns

Neeman's campaign

19 Oct 2026 11:18 AM

Neeman's passes the ultimate comfort test

Announcing its ‘Great Comfort Sale', the film features actor Maniesh Paul.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

16 Oct 2026 10:27 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films on the fleeting nature of fame in the ad industry and curious cycle of creative relevance.

Privé

Hamza Patel

16 Oct 2026 9:26 AM

Just Cavalli's India bet: From a sales market to a global launchpad

AP Group MD and CEO Hamza Patel on why the Indian market was chosen for the styles' global debut and its accessible-luxury positioning.

Advertising

Sharvari

16 Oct 2026 1:09 AM

Reva by PNGS names Sharvari as its first-ever brand ambassador

She will be the face of the brand's campaigns across print, digital, outdoor and in-store, beginning with the festive and wedding season.

Marketing

Bharti Ravaria

16 Oct 2026 12:51 AM

Rapid Fire with Bharti Ravaria

Our series continues with Beauty Garage's wholetime director.

Marketing

Aditya Roy Kapur

15 Oct 2026 3:57 PM

Kora by NM names Aditya Roy Kapur as brand face

Kapur will feature in a campaign showcasing the brand's approach to contemporary Indian dressing.

Campaigns

Safari's ‘Switch to Safari' campaign

15 Oct 2026 3:09 PM

Safari takes on Chrome, one annoying ad at a time

The campaign comprises two ad films.

Marketing

Suryansh Shedge

15 Oct 2026 1:49 PM

Suvi appoints Suryansh Shedge as brand ambassador

The sportswear brand will collaborate with the cricketer on an upcoming collection as it expands its offering across athleisure and sports-inspired merchandise.

Advertising

The AAAI board this year includes Josy Paul (BBDO Group India); Amitesh Rao (Leo); and Lalatendu Das (Publicis Media).

15 Oct 2026 1:25 PM

AAAI reveals more 'diverse' board for 2026–27

States that its focusing more on independent and regional agencies, alongside leading creative voices and established industry leaders.

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