Media

From left: Priyanka Ganwani, Shrujal Doshi, Anurag Iyer, Mohit Khanduri and Ajitanshu Ramji

27 Aug 2026 4:50 PM

Creator18 strengthens leadership team with senior hires across talent, content and operations

The Network18-backed creator platform brings in executives from Collective Artists Network, Sony Pictures Networks, DCAA and Mad Influence as it expands its talent roster and IP business.

Advertising

At the heart of the film is champi, a ritual rooted in inde wild's heritage and Anupama Parameswaran's South Indian upbringing.

27 Aug 2026 12:07 PM

inde wild gets to the root of Indian beauty with Anupama Parameswaran

The campaign comprises an ad film.

Media

Himanshu Awasthi

27 Aug 2026 11:29 AM

Himanshu Awasthi joins Bullet

He moves from Eloelo Group, where he was lead product manager.

Advertising

Screenshot from the film

25 Aug 2026 11:54 PM

Giva takes down Kriti Sanon Raksha Bandhan film amidst backlash; actor responds

Sanon states that the 'essence of festivals is not in the clothes worn', while Giva says 'hurting sentiments' wasn't their intent.

Advertising

CreativeMud x Uflex

25 Aug 2026 3:32 PM

Uflex assigns its creative and digital duties to CreativeMud

As part of the mandate, the agency has developed the creative strategy and campaign for Uflex's Zipouch range.

Advertising

Sai Karthik

25 Aug 2026 3:09 PM

Sai Karthik joins Ulka

He moves from Talented, where he was managing strategy.

Marketing

Aditya Ruia

25 Aug 2026 12:15 PM

'We didn't start this to pick a fight - started it because felt someone needed to ask the question'

Aditya Ruia, co-founder, Beco, issues statement regarding the #WarOnWhatsHidden campaign.

Campaigns

Google Pixel campaign

25 Aug 2026 11:30 AM

Google Pixel ensures one never misses a moment

The films spotlight the Magic Capture introduced in the Google Pixel 11 series.

Advertising

Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen

The campaign turns a dishwasher capacity into a cricket-inspired narrative featuring the cricket legend.

Campaigns

Raga by Titan's ‘Your Way Is Beautiful' campaign

25 Aug 2026 10:54 AM

Alia Bhatt and Raga by Titan find beauty in taking the high road

Conceptualised by Ogilvy, the campaign comprises three ad films.

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