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19 Aug 2026 12:02 PM
Killer Jeans parent KKCL's joint MD on keeping the legacy brand relevant through product agility, sharper consumer understanding and more.
19 Aug 2026 12:24 PM
Reveals how the car 'says it all' in the campaign for the Slavia, which currently has a market share of 30% in its category.
18 Aug 2026 4:41 PM
Conceptualised by Kinnect, the seven-episode series featuring stand-up comedians is streaming on JioHotstar from 15 August.
18 Aug 2026 7:29 PM
Sobti is COO and Gupta chief creative and strategy officer as the company unifies strategy, creative, production, IPs and distribution.
19 Aug 2026 1:44 PM
The brand has rolled out a campaign ahead of Raksha Bandhan, featuring actor Esha Deol.
Advertising
19 Aug 2026 11:13 AM
The brand has rolled out a film featuring Tisca Chopra, introducing its new experience ChatGPT for Teens.
19 Aug 2026 11:12 AM
She moves from Kinnect, where she was senior account director.
19 Aug 2026 12:50 AM
She moves from Rukam Capital, where she was chief marketing officer.
Digital
19 Aug 2026 12:10 AM
As a part of its rebrand, the brand has rolled out a new emblem, tagline and a sonic identity.
PR
18 Aug 2026 7:46 PM
The agency has appointed new market and practice leads as it restructures its leadership team to support its next phase of growth.
Campaigns
18 Aug 2026 2:54 PM
Conceptualised by 22feet, the campaign comprises an ad film for Raksha Bandhan.
18 Aug 2026 12:48 PM
The mandate covers media strategy, planning, buying and activation for LT Foods' flagship rice brand.
18 Aug 2026 11:14 AM
The author argues that brands must distinguish valuable AI content from low-quality inventory that wastes media spend and erodes trust.
18 Aug 2026 10:58 AM
Conceptualised by Famous Innovations, the campaign is rolled out ahead of Raksha Bandhan.
18 Aug 2026 9:35 AM
The campaign titled 'Five Lights' has been conceptualised by Wing.
31 Jul 2026 8:05 PM
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