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07 Nov 2026 1:16 PM
Mayur Hola, VP - brand, Swiggy, talks about the Sweety rebrand, why the Diwali campaign is sans a film, and Kareena Kapoor Khan's entry.
06 Nov 2026 10:18 AM
Our series continues with Social Panga's co-founder.
06 Nov 2026 4:01 PM
Conceptualised by TBWA\Media Arts Lab India, the campaign comprises an ad film directed by Raw Mango founder Sanjay Garg showcasing India's festive spirit and the iPhone 18 Pro's low-light camera capabilities.
06 Nov 2026 3:27 PM
The football club's in-house marketing team rolls out a global multimedia campaign across five continents, featuring players including Virgil van Dijk, Florian Wirtz, Alexis Mac Allister, among others.
06 Nov 2026 11:16 AM
The author explores how AI-powered digital employees are reshaping organisational structures, challenging traditional workforce models and redefining the balance between automation and human judgement.
PR
06 Nov 2026 11:32 AM
The account was won post a multi-agency pitch.
Digital
06 Nov 2026 11:25 AM
The macOS version lets creators work on larger projects, fine-tune videos on a bigger screen and publish directly to Instagram, with 50 million people having used the app in just over a year.
Advertising
06 Nov 2026 11:10 AM
The founder of Kiss Films illustrates the industry's client-based approach to Diwali gifting.
Campaigns
06 Nov 2026 11:02 AM
Conceptualised by Dentsu Creative Isobar, the campaign uses humour to underline the importance of choosing the right pipes for homes.
06 Nov 2026 10:10 AM
Singapore tops the list, while Malawi is at the bottom of it.
06 Nov 2026 9:56 AM
The letter described the idea of winning business through a 'CEO handshake' as an insult to clients' intelligence.
Marketing
05 Nov 2026 2:58 PM
A study of 1,203 respondents across five Indian cities finds that young consumers are retaining festive traditions while placing greater value on personal gifting, inclusivity and shared experiences.
05 Nov 2026 1:13 PM
Conceptualised by TBWA\Lintas, the campaign, comprising an AI ad film, builds on the brand's ‘Giving Kisses Is Hard' platform for the festive season.
05 Nov 2026 11:03 AM
In a stint spanning over 11 years, he last held the role of global communications lead.
05 Nov 2026 9:13 AM
Amin Lakhani, president, client solutions, WPP Media South Asia, chats with us after Mindshare's win at the Emvies.
05 Nov 2026 8:59 AM
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31 Jan 2026 6:59 PM
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