Campaigns

Sansaar's 'A Great Day Starts the Night Before' campaign.

06 Jul 2026 5:04 PM

Ranveer Singh makes a case for staying in bed with Sansaar

The campaign comprises an ad film conceptualised by StevePriya.

Marketing

Janhvi Kapoor

06 Jul 2026 2:39 PM

Bhima Jewellers appoints Janhvi Kapoor as brand ambassador

Kapoor's South Indian roots and pan-India popularity were key factors behind the association.

Advertising

BTG becomes the second creative agency to join WTF's ecosystem after One Hand Clap (OHC).

06 Jul 2026 11:53 AM

Nikhil Kamath's WTF backs independent creative agency BTG

BTG will retain its founders and creative independence as it becomes the second creative agency to join WTF's venture ecosystem.

Advertising

Some of Manja's work

06 Jul 2026 10:51 AM

Spotlighting India's independent companies: Manja

SPECIAL FEATURE: The agency operates with the mantra: Colourful. Competitive. Dangerous. And made to fly.

Advertising

Raj Kamble

06 Jul 2026 9:53 AM

Raj's blog: No idea? No problem - just add a celebrity

The author writes that while some of the greatest campaigns ever made were built around celebrities, they weren't hired to rescue the idea.

Advertising

Dalbir Singh continues his diary for Manifest.

04 Jul 2026 2:30 PM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is back from Cannes and has trouble distinguishing between a 'real actor' and an 'AI actor'.

Campaigns

KFC India's 'Match Made In Madness' campaign.

04 Jul 2026 2:25 PM

KFC serves up a trio that's as unexpected as its new burger

Conceptualised by McCANN (Pod 2), the campaign comprises an ad film. 

Digital

Team Hakuhodo and Auburn Digital Solutions

04 Jul 2026 2:24 PM

Hakuhodo Group's AdGlobal360 acquires a majority stake in Auburn Digital Solutions

It aims to strengthen its technology-led capabilities in the country.

Marketing

Jacques Lebel, country manager, L'Oréal India (left) and Rohit Chawla, CEO and founder, Innovist.

03 Jul 2026 10:09 PM

L'Oréal to acquire majority stake in Innovist

The deal brings science-led digital-first brands such as Bare Anatomy and Chemist at Play into L'Oréal's portfolio.

Special Feature

(L-R) Dheeraj, Angira, Shray, Akshit, Ashit

03 Jul 2026 9:05 AM

Spotlighting India's independent companies: MagicCircle - restless for more

SPECIAL FEATURE: MagicCircle is a fast-moving creative collective driven by curiosity, experimentation, and a healthy fear of irrelevance.

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