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25 Sep 2026 10:24 AM
The author argues that modern leadership is less about authority and more about trust, balance and empowering others.
24 Sep 2026 10:43 AM
The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.
25 Sep 2026 11:03 AM
The ‘Tyres Carry Life' campaign uses everyday moments to highlight the responsibility behind every journey.
25 Sep 2026 11:05 AM
The founder of Kiss Films pokes fun at the need to constantly perform and market oneself in production on and off set.
24 Sep 2026 7:14 PM
The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.
Campaigns
24 Sep 2026 4:55 PM
Conceptualised in-house, the campaign comprises an ad film to spotlight its BareButter launch in the menswear category.
Marketing
24 Sep 2026 2:49 PM
She moves from Nothing India, where she was interim marketing director (India CMO).
24 Sep 2026 2:37 PM
The association will come to life through a multi-platform campaign across television, digital and social media.
Digital
24 Sep 2026 2:15 PM
The initiative will support NGOs with digital, technology, AI, content and fundraising expertise, starting with Agro Rangers and Blue Cross Society of Pune.
24 Sep 2026 1:25 PM
The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.
24 Sep 2026 11:20 AM
The author argues that founder content has quietly shifted from building credibility to building an audience.
The campaign uses humour and celebrity banter to build a conversation around the strength of the brand's TMT bars.
24 Sep 2026 11:16 AM
Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.
Sports
24 Sep 2026 10:29 AM
Releases promo for India's friendly football game versus Brazil.
24 Sep 2026 9:37 AM
Releases film for Pocket FM's AI-offering called Sherpa.
08 Sep 2026 10:46 AM
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