Marketing

Manasi Narasimhan and Inderpreet Singh

26 Aug 2026 9:59 PM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing for Birla Paints at Aditya Birla Group, discusses the challenges of entering the paints category.

Advertising

CreativeMud x Uflex

25 Aug 2026 3:32 PM

Uflex assigns its creative and digital duties to CreativeMud

As part of the mandate, the agency has developed the creative strategy and campaign for Uflex's Zipouch range.

Marketing

Aditya Ruia

25 Aug 2026 12:15 PM

'We didn't start this to pick a fight - started it because felt someone needed to ask the question'

Aditya Ruia, co-founder, Beco, issues statement regarding the #WarOnWhatsHidden campaign.

Campaigns

Google Pixel campaign

25 Aug 2026 11:30 AM

Google Pixel ensures one never misses a moment

The films spotlight the Magic Capture introduced in the Google Pixel 11 series.

Advertising

Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen

The campaign turns a dishwasher capacity into a cricket-inspired narrative featuring the cricket legend.

Media

Before this, the show was streaming on YouTube.

24 Aug 2026 11:48 PM

EMoMee takes Indian preschool IP to Netflix

The children's brand's first Netflix series features 20 episodes, 15 months after its launch, marking its entry into global streaming.

Advertising

The jurisdiction question follows HUL's suit against Beco over its #WarOnWhatsHidden comparative campaign featuring Surf Excel Matic Liquid and Vim Dishwash Gel.

24 Aug 2026 5:55 PM

HUL-Beco ad dispute: Delhi HC reserves order on territorial jurisdiction

Beco says the dispute has no connection with Delhi, while HUL argues its campaign and online sales create a commercial link to the city.

Digital

DeVANS x Social Panga

24 Aug 2026 2:54 PM

Social Panga secures the digital account win for DeVANS Modern Breweries

The agency's Delhi office will manage this acccount win.

Media

RuPay has launched a nine-episode microdrama ‘Sarva Groom Sampanna'

24 Aug 2026 11:40 AM

RuPay launches Tiny Talkies, an original microdrama IP; unveils ‘Sarva Groom Sampanna'

The nine-part series conceptualised and produced by tgthr. Originals, integrates the fintech brand into an arranged marriage narrative.

Sports

Premier League logo

24 Aug 2026 11:35 AM

Premier League reimagines its iconic anthem with an Indian twist

The reimagined version has been released as an ode to the league's passionate fanbase in India.

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