Advertising

Dr Sharada

11 Sep 2026 11:15 AM

Opinion: Othering our own

Dr Sharada states how it's time for the ad world to reflect after the killing of Chongtham Vikram Singh.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

11 Sep 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films has an important discussion with a leader of an agency owned production house.

Advertising

Pivot Roots

11 Sep 2026 11:02 AM

PivotRoots secures digital mandate for Daayra

Through the partnership, the agency will lead the film's digital media strategy.

Advertising

Andrew Robertson (left) and Troy Ruhanen

10 Sep 2026 3:57 PM

Andrew Robertson takes over as CEO of Omnicom Advertising

Replaces Troy Ruhanen who has retired after two decades at the helm.

Campaigns

Vi's 'Everyone is a VIP on Vi because we love all' campaign.

10 Sep 2026 11:37 AM

Vi gets a new look; Shah Rukh Khan makes it about him

Conceptualised by Ogilvy, the campaign comprises an ad film.

Digital

Samsung and Duolingo's tweets against Apple during the event

10 Sep 2026 11:27 AM

Samsung US social media handle keeps the banter going during iPhone 18 launch event

Also engages with Duolingo after the iPhone launches Duo, its first foldable phone.

Marketing

Darshana Shah

10 Sep 2026 10:54 AM

Opinion: Premiumisation is about perceived value, not higher prices

The author explores how premium experiences are increasingly shaped by what matters most to consumers.

Advertising

This follows the Mumbai event on 7 July

10 Sep 2026 10:47 AM

IAA Voice of Change roundtable to be held in Delhi NCR on 17 September

The afternoon will feature key findings and insights from the midline study, followed by a focused panel discussion.

Marketing

From left: Sameer Tobaccowala, Farah Lauren Khan, and Christophe Pinguet

10 Sep 2026 10:39 AM

‘One may see it as opportunism, but I see it as providential'

Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.

Campaigns

Cars24 campaign

10 Sep 2026 1:41 AM

Cars24 gets King Vikram to answer all of Betaal's car-buying queries

Conceptualised by Talented in collaboration with Bang Bang Mediacorp, the campaign comprises two films.  

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