Advertising

Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.

Campaigns

Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Conceptualised by Curatavity, the campaign consists of an ad film.

Marketing

Introduced in 1996, the Kingfisher jingle has been consistently used for nearly three decades, developing a strong and enduring association with the brand.

20 Feb 2026 1:55 PM

United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'

Becomes the first alcoholic beverages company in India to register a sonic trademark.

Campaigns

Goel TMT's Band Baaja Bitiya campaign

20 Feb 2026 11:34 AM

Goel TMT redefines strength as a father's unwavering support

Conceptualised by Wisteria, the campaign ‘Band Baaja Bitiya' comprises a film starring Gajraj Rao that challenges societal conditioning.

Advertising

A total of 55 acquisitions were made in 2025

20 Feb 2026 11:31 AM

Publicis Groupe and Havas lead marcom acquisition count in 2025

The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.

Digital

Users can upload any product image, choose from curated templates such as studio or lifestyle settings, or opt for automated suggestions.

20 Feb 2026 11:16 AM

Google Labs launches ‘photoshoot' feature in Pomelli

Aims to help SMBs create studio-quality marketing visuals for free.

Advertising

Dalbir Singh continues his diary for Manifest.

20 Feb 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films learns the hard way that in cut-throat bidding, losing can cost the entire film.

Pharma and Healthcare

Amrish Chandan (left) and Anindya Banerjee

19 Feb 2026 10:23 PM

Medulla Communications appoints Anindya Banerjee

He will work in close collaboration with Amrish Chandan, who also serves as the executive creative director at the agency.

Advertising

Enormous X Bombay Shaving Company

19 Feb 2026 5:04 PM

Enormous bags creative mandate for Bombay Shaving Company

The mandate includes integrated creative duties across key categories for the brand to lead digital and campaign storytelling.

Media

As part of the expansion, the company has secured a Multi-Channel Network (MCN) licence and onboarded more than 350 channels into its syndication ecosystem.

19 Feb 2026 3:36 PM

Zee Entertainment scales syndication business with global partnerships

The new vertical-format, dubbed and audio adaptations aim to drive expanded monetisation across digital and international markets.

Latest Stories

Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'
Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands
Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity
Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
ZeroFifty Mediaworks' Shriram Iyer and T Gangadhar at the event.

11 Jun 2025 10:33 AM

Indie Agencies Guild launch: Picture Gallery
Axis Bank invests in linguistic diversity

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity
Goel TMT redefines strength as a father's unwavering support

20 Feb 2026 11:34 AM

Goel TMT redefines strength as a father's unwavering support
Urban Company tackles ‘Emotional Attyachar' of no-show house helps

17 Feb 2026 10:49 AM

Urban Company tackles ‘Emotional Attyachar' of no-show house helps
Blissclub strips back the rules to bring men into the fold

16 Feb 2026 4:32 PM

Blissclub strips back the rules to bring men into the fold
Ceat Tyres doesn't allow Zoya Akhtar to get the perfect shot for her film

16 Feb 2026 11:02 AM

Ceat Tyres doesn't allow Zoya Akhtar to get the perfect shot for her film
Asian Paints strikes a chord with Sunidhi Chauhan and Vishal Dadlani to paint a picture of unity

13 Feb 2026 2:42 PM

Asian Paints strikes a chord with Sunidhi Chauhan and Vishal Dadlani to paint a picture of unity