Marketing

Mahesh Kanchan

14 Jul 2026 4:48 PM

Bacardi gives Mahesh Kanchan a new role

Kanchan succeeds Vinay Golikeri, who is now the company's regional president, AMEA and GTR.

Media

The collaboration will also focus on identifying new growth opportunities, enhancing partner participation, and building scalable integrated platforms.

14 Jul 2026 1:21 PM

Times Network partners with OneXtel Communication Media

The agency will drive partnerships, alliance integration, ecosystem engagement, and flagship initiatives across markets for Times Network.

Advertising

Visuals from Mountain Dew Adda Stories campaign

14 Jul 2026 10:38 AM

Mountain Dew turns everyday hangouts to stories of courage and adventure

The brand has unveiled Mountain Dew Adda Stories, a new storytelling platform bringing together friendship, micro-drama and anime.

Media

Arjun Banerjee

13 Jul 2026 4:47 PM

Yash Raj Films appoints Arjun Banerjee

He moves from Collective Artists Network after a stint of three years.

Marketing

Nandita Godbole

13 Jul 2026 2:26 PM

Mercedes-Benz India elevates Nandita Godbole

She was previously general manager, data, analytics and systems.

Campaigns

Nissan India's 'Unmistakable' campaign

13 Jul 2026 11:50 AM

Hrithik Roshan takes the wheel for Nissan Tekton's global debut

Celebrating 75 years of SUV heritage, the automaker has announced the actor as its new brand ambassador ahead of the launch.

Advertising

The films that were covered last week.

13 Jul 2026 11:21 AM

Voice-O-Meter: No ad cuts the gender bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Marketing

Gaurav Sharma

13 Jul 2026 10:44 AM

'Premiumisation is not only about increasing pricing, but it's also about offering better value'

Gaurav Sharma, CMO, Campus Activewear, chats about Élan, why Jim Sarbh is the perfect fit and AI's role in modern marketing.

Advertising

Ali Rez

13 Jul 2026 10:29 AM

Cannes Lions 2026: Based on a true story

The author writes how his Cannes Lions experience is about nothing else but human stories.

Special Feature

Harikrishnan Pillai and Manish Solanki

13 Jul 2026 10:20 AM

Spotlighting India's independent companies: TheSmallBigIdea

SPECIAL FEATURE: We understand how the agency transforms memes to moments, and where stories become culture.

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