Campaigns

Hyundai's ‘Respect the Young' campaign.

20 Mar 2026 11:13 AM

Hyundai Motor India puts young ambition in the driver's seat with Verna

The campaign comprises an ad film. 

Advertising

Dalbir Singh continues his diary for Manifest.

20 Mar 2026 10:45 AM

Producer's Diary by Dalbir Singh

The Founder of Kiss Films lies asleep as Dhandundhar 2 fuels a wild dream.

Marketing

From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.

Marketing

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.

Sports

The second set of jurors

18 Mar 2026 4:23 PM

Manifest Play: Second set of jurors

Winners will be revealed on 10 April through an event in Mumbai.

Advertising

Adfest will be held between 19-21 March.

18 Mar 2026 4:14 PM

Adfest 2026: Five shortlists for India

Shortlists have been announced across nine categories.

Digital

Whoppl was launched by Ramya Ramachandran in 2019

18 Mar 2026 12:09 PM

Think9 acquires Whoppl, launches Nova9 

Nova9 is positioned as a next-generation cultural intelligence and storytelling engine.

Marketing

BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.

Advertising

ASCI study finds Gen Alpha living in a seamless world of content and commerce

18 Mar 2026 11:05 AM

Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study

Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years.

Marketing

Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.

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