Marketing

KYC has been developed in-house at Early.Partners

01 Sep 2026 3:11 PM

Early.Partners launches three-week customer research sprint for D2C brands

The KYC sprint aims to help growing D2C brands understand customer motivations and behaviours beyond marketplace, CRM and sales data.

Special Feature

Rather than positioning AI as a sophisticated piece of technology, the brand chose to treat it as a tool for playful creation.

01 Sep 2026 1:44 PM

Chutki mein kalakaari: How FeviKwik turned India's AI-obsession into a playground for creativity

SPECIAL FOCUS: We examine how an iconic adhesive brand tapped into India's growing fascination with AI.

Digital

Vikrant Mudaliar

01 Sep 2026 1:39 PM

Dream Sports' Vikrant Mudaliar joins Cruise Money

Mudaliar spent eight years with Dream Sports.

Digital

Rohan Chincholi

01 Sep 2026 12:58 PM

Havas Media Network India elevates Rohan Chincholi

Was chief digital officer.

Advertising

Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.

Marketing

Ipsos Education Monitor 2026

31 Aug 2026 7:01 PM

72% Indians see a bright future for young people, highest across 31 markets: Ipsos

The study finds 78% back a social media ban for under-14s, while 61% oppose banning AI tools such as ChatGPT in schools.

Digital

Gaurav Gupta

31 Aug 2026 6:54 PM

Gaurav Gupta joins MMTC-PAMP

He moves from Paytm Money, where he was vice president – growth.

Digital

Mayuri Nikumbh

31 Aug 2026 2:59 PM

Mayuri Nikumbh moves back to Elephant Design

She was previously associated with the organisation for nearly 13 years, from 2008 to 2021.

Digital

Vinay Anand

31 Aug 2026 1:12 PM

Aer Media co-founder Vinay Anand exits after 10 years

Anand co-founded the influencer marketing and talent management company in 2016.

Campaigns

Union Mutual Fund's 'Tukka Nahi, Tareeka Chahiye' campaign

31 Aug 2026 11:51 AM

Union Mutual Fund champions investing with a 'tareeka, not a tukka' message

The campaign is aimed at encouraging investors to move beyond instinct-led decisions and embrace a more structured approach to investing.

Subscribe

* indicates required