Campaigns

Kia's 'All Wheel Drive' campaign.

02 Sep 2026 2:08 PM

Kia Sorento puts the 'drive' in 'coffee drive'

The campaign comprises an ad film.

Marketing

The findings also point to a growing emphasis on credibility as AI changes how buyers discover and evaluate brands.

02 Sep 2026 11:09 AM

95% of Indian B2B marketers say professional validation influences Gen Z buyers: LinkedIn

The research examines how B2B marketers in India are adapting to younger decision-makers, with expert voices, short-form video and professional communities emerging as key trust drivers.

Advertising

Dentsu's Mumbai office

02 Sep 2026 11:00 AM

Dentsu India faces fourth major regulatory action in four years

Income tax department searches Dentsu offices across the country according to media reports.

Advertising

Alia Bhatt for 'Chapter Two: Many Ways, One Original' campaign

02 Sep 2026 10:55 AM

Alia Bhatt and Levi's celebrate the many sides of personal style

The film continues Levi's ‘Behind Every Original' campaign in India, spotlighting the many moods, moments and styles that make one original.

Advertising

Tazeen Shaikh and Jervin D'Souza

02 Sep 2026 10:42 AM

Conran Design Mumbai appoints Tazeen Shaikh and Jervin D'Souza to leadership roles

Shaikh joins as associate creative director and D'Souza as client partner, with both moving from Landor.

Media

Content from JioStar's television network will also be available in these international markets.

02 Sep 2026 10:21 AM

JioHotstar takes streaming platform global with launches in the UK, Canada and Singapore

The platform brings 160,000 plus hours of content across 12 plus Asian languages to the three markets, alongside live Bigg Boss voting, new originals and quarterly subscription plans.

Media

Hemant Kundnani

01 Sep 2026 3:22 PM

Yash Raj Films elevates Hemant Kundnani

He was senior general manager - communications.

Marketing

KYC has been developed in-house at Early.Partners

01 Sep 2026 3:11 PM

Early.Partners launches three-week customer research sprint for D2C brands

The KYC sprint aims to help growing D2C brands understand customer motivations and behaviours beyond marketplace, CRM and sales data.

Media

From left: Jaidev Kesti, Vivekanand Kilari and Arihant Jain 

01 Sep 2026 2:33 PM

WLDD brings in Adfactors PR and Vikas Khemani as investors to scale creator-led business

The investment follows WLDD's 2023 funding round led by Negen Capital, and the company is now looking to expand its technology, creator network, media platforms, and brand solutions.

Special Feature

Rather than positioning AI as a sophisticated piece of technology, the brand chose to treat it as a tool for playful creation.

01 Sep 2026 1:44 PM

Chutki mein kalakaari: How FeviKwik turned India's AI-obsession into a playground for creativity

SPECIAL FOCUS: We examine how an iconic adhesive brand tapped into India's growing fascination with AI.

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