PR

Srishti Mathur

27 Mar 2026 11:43 AM

Srishti Mathur joins Scaler

She moves from Physics Wallah, where she was head PR and corporate communication.

Marketing

Tilak Varma

27 Mar 2026 11:29 AM

Foxtale partners with Tilak Varma

To highlight this association, Foxtale has featured the cricketer in its ongoing 'Play On Till The Sun's Gone' campaign.

Marketing

Yami Gautam Dhar for CaratLane

26 Mar 2026 2:28 PM

CaratLane signs Yami Gautam Dhar as its brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Heera Har Heere Ke Liye', featuring the actor.

Sports

Pepsi Football Nation

26 Mar 2026 11:28 AM

Pepsi launches Pepsi Football Nation

Rolls out a campaign featuring footballers David Beckham, Vini Jr, Alexia Putellas, Florian Wirtz, and Lauren James.

Marketing

Zydus Wellness taps Milind Soman for Glucon-D Recharge

26 Mar 2026 11:18 AM

Zydus Wellness taps Milind Soman

Forays into performance hydration segment with the launch of Glucon-D Recharge.

Marketing

Adhira & Appa taps Shruti Haasan and Murali Sharma

26 Mar 2026 11:01 AM

Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors

The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.

Advertising

Harshada Menon

26 Mar 2026 10:48 AM

Harshada Menon returns to Ogilvy

Was executive creative director, DDB Mudra Group.

Campaigns

Mumbai Indians' campaign

26 Mar 2026 10:44 AM

Mumbai Indians tries to build the 'family feeling'

The campaign consists of three films featuring Hardik Pandya, Rohit Sharma and Surya Kumar Yadav respectively.

Advertising

Samir Dixit

26 Mar 2026 10:24 AM

Opinion: The advertising industry's fatal flaw - did it commoditise itself to self-decline?

The author states what the advertising industry can learn from public relations, to make sure it doesn't become the next 'Kodak'.

Marketing

Sundeep Chugh

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.

Latest Stories

Flipkart's 'Umpires for Sale' campaign.

27 Mar 2026 3:05 PM

Flipkart turns up the offers when Billy Bowden's signals get creative
Srishti Mathur

27 Mar 2026 11:43 AM

Srishti Mathur joins Scaler
‘The Life, The SUV' Thar Roxx campaign

27 Mar 2026 11:39 AM

Abhay Deol and Thar Roxx reimagine driving as a synchronised dance
Tilak Varma

27 Mar 2026 11:29 AM

Foxtale partners with Tilak Varma

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March 2026 issue of Manifest is out now
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Adyasha's blog: Who is Adyasha without the 'ad'
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'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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The pickleball doubles finalists

31 Jan 2026 6:59 PM

Manifest Play Sports Day: Picture gallery
A creative showcasing all the award jurors with a montage honouring the legendary adman

08 Dec 2025 10:27 AM

Pepper Awards 2025: Picture gallery
The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

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07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
ZeroFifty Mediaworks' Shriram Iyer and T Gangadhar at the event.

11 Jun 2025 10:33 AM

Indie Agencies Guild launch: Picture Gallery
Flipkart turns up the offers when Billy Bowden's signals get creative

27 Mar 2026 3:05 PM

Flipkart turns up the offers when Billy Bowden's signals get creative
Abhay Deol and Thar Roxx reimagine driving as a synchronised dance

27 Mar 2026 11:39 AM

Abhay Deol and Thar Roxx reimagine driving as a synchronised dance
Mumbai Indians tries to build the 'family feeling'

26 Mar 2026 10:44 AM

Mumbai Indians tries to build the 'family feeling'
Cleartrip turns a childhood game ‘Chidhiya Udd' into a passport out of routine

25 Mar 2026 10:46 AM

Cleartrip turns a childhood game ‘Chidhiya Udd' into a passport out of routine
Google and Shubhman Gill team up to show why one should always ask for more

24 Mar 2026 5:35 PM

Google and Shubhman Gill team up to show why one should always ask for more
The Sleep Company and MS Dhoni decode the strategy behind ‘number 8'

24 Mar 2026 12:51 AM

The Sleep Company and MS Dhoni decode the strategy behind ‘number 8'