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25 Feb 2026 2:24 AM
The deal is expected to be worth INR 1,000 crore.
25 Feb 2026 10:34 AM
The author states how there is a particular fatigue that comes from being constantly addressed.
25 Feb 2026 11:38 AM
Conceptualised by TBWA\ India and featuring actor Lakshya Lalwani, the campaign reframes the conventional big-family narrative of MPVs.
25 Feb 2026 9:19 AM
Its the fourth agency in its 'grid' after Talented, The New Thing, and Early Partners.
24 Feb 2026 11:50 AM
We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.
Media
25 Feb 2026 4:23 PM
Moves from My FM (Dainik Bhaskar Group), where she was a radio jockey.
Digital
25 Feb 2026 11:52 AM
Account won following an exclusive pitch process.
Marketing
25 Feb 2026 11:19 AM
Moves from Bharat YEF, where he was founding visionary and chief belief officer.
Advertising
24 Feb 2026 7:10 PM
Omnicom Media agency wins expanded remit following a multi-agency pitch launched in June 2025.
24 Feb 2026 11:13 AM
The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Sports
24 Feb 2026 11:01 AM
Moves from Zynga, where he was associate general manager.
24 Feb 2026 10:44 AM
The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.
23 Feb 2026 5:17 PM
The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
23 Feb 2026 3:31 PM
The agency's mandate has been extended beyond communication into shaping the product itself.
Campaigns
23 Feb 2026 11:14 AM
Conceptualised by Curatavity, the campaign consists of an ad film.
12 Jan 2026 9:03 AM
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