Campaigns

Mia by Tanishq's 'Make Your Sister Cry' campaign

18 Aug 2026 10:58 AM

Mia by Tanishq celebrates the charm, chaos and love between siblings

Conceptualised by Famous Innovations, the campaign is rolled out ahead of Raksha Bandhan.

Marketing

Abhay Deol (left) and Avirup Mukhopadhyay, head - marketing, Victorinox India

17 Aug 2026 4:35 PM

Abhay Deol joins Victorinox India as friend of the brand

The actor will feature across the Swiss brand's watch portfolio in India for 18 months, including campaigns around key festive occasions.

Advertising

Shoubhik Roy

17 Aug 2026 4:21 PM

Dentsu Creative elevates Shoubhik Roy

He was previously group creative director and joined the agency in 2023.

Advertising

Kartik Iyer (left) and Saagar Sethi

17 Aug 2026 2:56 PM

Dentsu's Kartik Iyer retires as COO South Asia; Saagar Sethi named CBO

Iyer will continue as an advisor, while Sethi takes on an expanded mandate.

Campaigns

Roff's 'Jailer' campaign.

17 Aug 2026 2:42 PM

Roff puts weak tiles behind bars

Conceptualised by Ogilvy and executed by Corcoise Films, the campaign comprises an ad film.

Marketing

Yash

17 Aug 2026 1:37 PM

Philips India appoints Yash as men's grooming ambassador

The actor fronts the brand's 'Trimmers Ka Baap' campaign.

Campaigns

Google's ‘Uninterrupted' campaign.

17 Aug 2026 11:38 AM

Google Pixel humanises notification overload in a bid to keep users present

Conceptualised in-house, the campaign comprises an ad film to highlight the features of the Pixel 11 Pro.

Advertising

Cook also spoke about India's poor Lions tally

17 Aug 2026 11:37 AM

‘Award submission volumes in line with our expectations'

Simon Cook, CEO, Lions, chats about the dip in entries, and the future of the festival amidst concerns that it's too 'tech-focussed'.

Campaigns

Suroj Buildcon's ‘Trust That Builds India' campaign

17 Aug 2026 11:36 AM

Suroj Buildcon explores the trust behind a nation in motion

Conceptualised by Velocitta India, the film connects everyday acts of faith with the trust underpinning the country's growth and development.

Marketing

Kartik Mahadev (left) and Ashish Mishra

17 Aug 2026 11:25 AM

Kartik Mahadev moves to a new role at Zee; Ashish Mishra to succeed him as CMO

Mahadev will be moving to a revenue role within the organisation. 

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