Marketing

Sandip Chintawar

23 Mar 2026 11:07 AM

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.

Marketing

Varun Shah

23 Mar 2026 11:03 AM

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.

Campaigns

Hyundai's ‘Respect the Young' campaign.

20 Mar 2026 11:13 AM

Hyundai Motor India puts young ambition in the driver's seat with Verna

The campaign comprises an ad film. 

Advertising

Dalbir Singh continues his diary for Manifest.

20 Mar 2026 10:45 AM

Producer's Diary by Dalbir Singh

The Founder of Kiss Films lies asleep as Dhandundhar 2 fuels a wild dream.

Marketing

Shweta Bajpai

20 Mar 2026 10:33 AM

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.

Advertising

Pinaki Bhattacharya

20 Mar 2026 10:17 AM

Pinaki Bhattacharya exits VML after 16 years

Bhattacharya, who helmed strategy at VML India, has not disclosed his next move.

Advertising

Shortlists across ten categories were announced

19 Mar 2026 11:16 PM

Adfest 2026: India adds 17 shortlists

Eleven of these come in Film Craft with Bang Bang Mediacorp leading with four shortlists.

Digital

From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit. 

Marketing

From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.

Marketing

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.

Latest Stories

From left: Sonal Dabral, Hepzibah Pathak, Joe Sciarrotta, Prasoon Pandey, Josy Paul, Sneha Iype, and Abhijit Avasthi

23 Mar 2026 6:06 PM

Good Ads Matter Awards 2026: Jury for Piyush Pandey Polaris Award revealed
From Left: Lakshiyta Singh, Taikhum Sadiq, Rishu Bhatia and Aakash Puri

23 Mar 2026 11:42 AM

Famous Innovations elevates leadership across Delhi office
Pepsi's campaign featuring Ahaan Panday and Aneet Padda

23 Mar 2026 11:26 AM

Pepsi turns the fizz up with Ahaan Panday and Aneet Padda
Tara Kapur

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

Most Read

(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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The pickleball doubles finalists

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A creative showcasing all the award jurors with a montage honouring the legendary adman

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11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
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11 Jun 2025 10:33 AM

Indie Agencies Guild launch: Picture Gallery
Pepsi turns the fizz up with Ahaan Panday and Aneet Padda

23 Mar 2026 11:26 AM

Pepsi turns the fizz up with Ahaan Panday and Aneet Padda
Hyundai Motor India puts young ambition in the driver's seat with Verna

20 Mar 2026 11:13 AM

Hyundai Motor India puts young ambition in the driver's seat with Verna
GCPL reminds people that not every guest is welcome

17 Mar 2026 2:11 PM

GCPL reminds people that not every guest is welcome
Star Sports wants the youth to live without fear

17 Mar 2026 11:20 AM

Star Sports wants the youth to live without fear
Flipkart turns neighbourhood camaraderie into a case for everyday e-comm

17 Mar 2026 11:18 AM

Flipkart turns neighbourhood camaraderie into a case for everyday e-comm
Birla Opus Paints captures the spirit of Eid in shared moments

16 Mar 2026 11:29 AM

Birla Opus Paints captures the spirit of Eid in shared moments