Manifest - Advertising, Marketing, Media, Digital, PR News & more

Digital

28 Sep 2026 11:53 AM

Sachin Tendulkar starts new innings with OpenAI to promote everyday AI use in India

The multi-year partnership includes a campaign with an ad film featuring Tendulkar using ChatGPT for preparation, learning and personal interests.

Campaigns

Voltas Beko's 'Sense Toh Banta Hai' campaign

28 Sep 2026 11:47 AM

Voltas Beko helps make the right choice for modern Indian homes

Featuring actor Manoj Pahwa, the campaign comprises two films.

Campaigns

28 Sep 2026 11:29 AM

Stayfree puts boys at the centre of its Daughter's Day film to normalise period conversations

Conceptualised by Team WPP, the latest chapter of the #BetaStayfreeLeAana initiative extends the conversation into everyday peer behaviour.

Advertising

Axis Bank and Sony Sports Network stood out for positive gender representation

28 Sep 2026 10:58 AM

Voice-O-Meter: Positive gender portrayals, but not enough to break the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Marketing

28 Sep 2026 9:01 AM

Karun Arora ends five-year stint at vivo

Was chief marketing communications officer.

Advertising

Dalbir Singh continues his weekly diary for Manifest.

25 Sep 2026 11:05 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films pokes fun at the need to constantly perform and market oneself in production on and off set.

Campaigns

Bridgestone's ‘Tyres Carry Life' campaign

25 Sep 2026 11:03 AM

Bridgestone India marks 30 years by looking beyond the tyre to the lives it carries

The ‘Tyres Carry Life' campaign uses everyday moments to highlight the responsibility behind every journey.

Digital

25 Sep 2026 10:24 AM

Opinion: The Tao of modern leadership

The author argues that modern leadership is less about authority and more about trust, balance and empowering others.

Marketing

24 Sep 2026 7:14 PM

Muthoot FinCorp bags BCCI title sponsorship rights

The Kochi-based financial services company will hold title rights for India's international and domestic matches until March 2028.

Campaigns

24 Sep 2026 4:55 PM

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

Conceptualised in-house, the campaign comprises an ad film to spotlight its BareButter launch in the menswear category.

Latest Stories

28 Sep 2026 10:39 PM

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered's 'Move Ahead' campaign

28 Sep 2026 7:41 PM

Standard Chartered takes the F1 mindset beyond the track

The two revivals mark a return to properties that have been closely associated with Sri Adhikari Brothers' television history

28 Sep 2026 3:25 PM

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

28 Sep 2026 12:19 PM

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Sachin Tendulkar starts new innings with OpenAI to promote everyday AI use in India

Voltas Beko helps make the right choice for modern Indian homes

Stayfree puts boys at the centre of its Daughter's Day film to normalise period conversations

Voice-O-Meter: Positive gender portrayals, but not enough to break the bias

Karun Arora ends five-year stint at vivo

Producer's Diary by Dalbir Singh

Bridgestone India marks 30 years by looking beyond the tyre to the lives it carries

Opinion: The Tao of modern leadership

Muthoot FinCorp bags BCCI title sponsorship rights

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

Follow us

Latest Stories

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Manifest Play Awards and Summit: Picture Gallery

Images from Manifest's roundtable with UNFPA and Population First

Manifest Play Sports Day: Picture gallery

Pepper Awards 2025: Picture gallery

Cannes Lions' 'See It Be It' India: Picture gallery

Picture gallery: Manifest X Sparkt rendezvous with marketers

Standard Chartered takes the F1 mindset beyond the track

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Voltas Beko helps make the right choice for modern Indian homes

Stayfree puts boys at the centre of its Daughter's Day film to normalise period conversations

Bridgestone India marks 30 years by looking beyond the tyre to the lives it carries

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Sachin Tendulkar starts new innings with OpenAI to promote everyday AI use in India

Voltas Beko helps make the right choice for modern Indian homes

Stayfree puts boys at the centre of its Daughter's Day film to normalise period conversations

Voice-O-Meter: Positive gender portrayals, but not enough to break the bias

Karun Arora ends five-year stint at vivo

Producer's Diary by Dalbir Singh

Bridgestone India marks 30 years by looking beyond the tyre to the lives it carries

Opinion: The Tao of modern leadership

Muthoot FinCorp bags BCCI title sponsorship rights

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

Follow us

Latest Stories

Janak Sarda takes over as president of IAA's India chapter

Standard Chartered takes the F1 mindset beyond the track

Sri Adhikari Brothers revives its television properties with Suraag 2.0 and Damini 2.0

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Subscribe

Manifest Play Awards and Summit: Picture Gallery

Images from Manifest's roundtable with UNFPA and Population First

Manifest Play Sports Day: Picture gallery

Pepper Awards 2025: Picture gallery

Cannes Lions' 'See It Be It' India: Picture gallery

Picture gallery: Manifest X Sparkt rendezvous with marketers

Standard Chartered takes the F1 mindset beyond the track

'Miscarriage becomes shrouded in secrecy, and we lose the stories of women who have gone through it'

Voltas Beko helps make the right choice for modern Indian homes

Stayfree puts boys at the centre of its Daughter's Day film to normalise period conversations

Bridgestone India marks 30 years by looking beyond the tyre to the lives it carries

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri