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24 Feb 2026 11:50 AM
We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.
24 Feb 2026 7:10 PM
Omnicom Media agency wins expanded remit following a multi-agency pitch launched in June 2025.
23 Feb 2026 11:02 AM
Renuka Singh Thakur chats with us about the surge in brand demand, wanting to work with Virat Kohli, and more.
24 Feb 2026 10:44 AM
The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.
23 Feb 2026 10:34 AM
The author states how campaigns need to distinguish between medical need and general body anxiety.
Advertising
24 Feb 2026 11:13 AM
The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Sports
24 Feb 2026 11:01 AM
Moves from Zynga, where he was associate general manager.
23 Feb 2026 5:17 PM
The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
23 Feb 2026 3:31 PM
The agency's mandate has been extended beyond communication into shaping the product itself.
Campaigns
23 Feb 2026 11:14 AM
Conceptualised by Curatavity, the campaign consists of an ad film.
Media
23 Feb 2026 11:07 AM
CM Siddaramaiah sought the views of vice-chancellors on a proposal to ban mobile phones and social media access for children below 16 years.
Marketing
23 Feb 2026 10:45 AM
Was global brand vice president since September 2021.
20 Feb 2026 1:55 PM
Becomes the first alcoholic beverages company in India to register a sonic trademark.
20 Feb 2026 11:34 AM
Conceptualised by Wisteria, the campaign ‘Band Baaja Bitiya' comprises a film starring Gajraj Rao that challenges societal conditioning.
20 Feb 2026 11:31 AM
The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.
12 Jan 2026 9:03 AM
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