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29 May 2026 11:13 AM
The author argues that while quirks can win attention, only meaningful storytelling builds lasting brand recall.
29 May 2026 12:23 PM
She was previously director – marketing.
29 May 2026 1:10 PM
The duo will take on Swati Bhattacharya's role, who has exited the agency.
29 May 2026 11:25 AM
The film spotlights the role of the long-running ‘It's Just a Period' campaign in normalising period conversations among Indian households.
28 May 2026 9:55 AM
Swiggy's CEO chats about the 'method behind the madness' at the company, and the relevance of Goafest.
Advertising
29 May 2026 10:58 AM
The founder of Kiss Films captures the awards pecking order, where the Cannes Lion roars the loudest.
Digital
28 May 2026 4:38 PM
The social media giant rolls out global paid plans across its apps, while testing AI, creator and business offerings under Meta One.
28 May 2026 2:19 PM
The account was won post a multi-agency pitch and will be handled by the agency's Delhi office.
Marketing
28 May 2026 2:06 PM
To highlight the association, the brand is set to roll out a campaign featuring the actor.
28 May 2026 11:37 AM
Meta platforms accounted for 79.84% of digital violations.
Sports
The third edition of the state franchise tournament will run from 5 June to 21 June across Eden Gardens and JU Salt Lake Campus.
Campaigns
28 May 2026 11:06 AM
The campaign builds hype for India's upcoming tour of England.
28 May 2026 10:44 AM
The luxury fashion house will also launch a ‘Gucci Racing' platform as Alpine adopts a new identity and colour scheme.
28 May 2026 10:06 AM
Bavesh Janavlekar, who was handling the Marathi movies cluster (linear and studio business), will also lead the sports business.
27 May 2026 11:55 AM
Released ahead of FIFA World Cup 2026, the campaign also features footballers Lamine Yamal and Erling Haaland.
24 May 2026 12:52 PM
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