Digital

Ankit Pandey

20 Aug 2026 2:25 PM

Ankit Pandey moves back to Sony Pictures Networks India

Joins as group head - ad sales, Sports. 

Marketing

Ayushmann Khurrana for boltt

20 Aug 2026 2:17 PM

boltt signs Ayushmann Khurrana as its brand ambassador

The association will see Khurrana joining boltt across its upcoming brand and product initiatives.

Advertising

The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India

Conceptualised by Be Positive 24 Innovation Design, the campaign recreates the national anthem using over 50 sounds from across the country.

Media

India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte

At WPP Media and The Trade Desk's report launch, marketers discuss CTV's growing reach, household viewing, targeting and measurement.

Marketing

From left:  Tejinder Gill (The Trade Desk), Shailesh Kapoor (Ormax Media), Ashwin Padmanaban (WPP Media), and Prasanth Kumar (WPP Media)

20 Aug 2026 11:15 AM

Gen Z spends 3.1 hours on CTV: WPP Media and The Trade Desk report

The report also revealed that CTV viewership has surged 3X since 2022.

Advertising

Global retail media ad investment is projected to reach USD 200.4 billion in 2026

20 Aug 2026 1:30 AM

Retail media ad spend to cross USD 200 billion in 2026: Warc

The report warns of slowing growth and declining ad effectiveness as retail media heads towards 15% of global ad spend.

Advertising

Esha Deol for Swiggy Instamart's 'Dhaai Kilo Ki Rakhi' campaign

19 Aug 2026 1:44 PM

Swiggy Instamart pairs Sunny Deol's ‘Dhai Kilo Ka Haath' with a ‘Dhai Kilo Ki Rakhi'

The brand has rolled out a campaign ahead of Raksha Bandhan, featuring actor Esha Deol.

Campaigns

The revamped Skoda Slavia

19 Aug 2026 12:24 PM

Skoda launches the Slavia facelift with an empty showroom

Reveals how the car 'says it all' in the campaign for the Slavia.

Marketing

Hemant Jain

19 Aug 2026 12:02 PM

The brands that failed to evolve have fallen behind: Hemant Jain

Killer Jeans parent KKCL's joint MD on keeping the legacy brand relevant through product agility, sharper consumer understanding and more.

Advertising

(L-R) Soha Ali Khan, Pragya Misra, and Tisca Chopra at the launch event

19 Aug 2026 11:13 AM

ChatGPT introduces a new way for parents to connect with teens

The brand has rolled out a film featuring Tisca Chopra, introducing its new experience ChatGPT for Teens.

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