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21 May 2026 1:18 PM
The second day of the festival saw sessions focused on how ad conceptualisation is changing, AI and data.
21 May 2026 11:31 AM
From cultural confidence to manufacturing ambition, the talk spotlighted India's next leap needs a mindset reset, not just growth metrics.
21 May 2026 1:00 AM
Wavemaker was second, while Mindshare and Tribes shared third place. WPP Media bagged the 'Network of the Year' title.
21 May 2026 1:01 AM
ABP and The Hindu also bag a Gold each.
21 May 2026 4:51 PM
We caught up with Harmanpreet Kaur, captain of the Indian women's cricket team, on day one of Goafest for a quick tete-e-tete.
Marketing
21 May 2026 1:03 PM
On day two, Parle Products' CMO spoke about PM Modi's global ‘Melody' mention turning into an unexpected moment marketing win.
Advertising
20 May 2026 7:51 PM
The festival encompassed a high-energy performance, lamp lighting ceremony and heartfelt tributes to industry legends.
Media
20 May 2026 6:59 PM
He was previously at Better Late Than Never, where he was co-founder.
20 May 2026 12:29 PM
Moves after a 25-year stint with Unilever.
20 May 2026 11:34 AM
The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
20 May 2026 11:27 AM
Past presidents addressed a gathering of senior industry practitioners at the event on the eve of Goafest 2026.
20 May 2026 10:57 AM
The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
Campaigns
20 May 2026 9:09 AM
Directed by filmmaker Rajkumar Hirani and conceptualised by Wondrlab, the ad is crafted using AI.
Sports
20 May 2026 12:30 AM
The former Indian tennis player was in conversation with Manifest on the sidelines of an event held by TPL to announce its Kia partnership.
Digital
19 May 2026 2:46 PM
Aims to connect online marketing with offline retail sales data to help brands optimise inventory, promotions and retail expansion in Japan.
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