Manifest Media Staff

ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed

Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

SPECIAL FEATURE: ^ a t o m shares how it is building brands that drive performance today and stay memorable tomorrow.
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Conceptualised by Radhika Produces Films, the campaign comprises an ad film.
Nua's campaign

12 May 2026 12:45 AM

Nua saves the day by making periods more comfortable

Conceptualised by Enormous, the campaign introduces Nua's Zero Irritation Pads.
Rakesh Bedi

11 May 2026 10:11 PM

Gas-O-Fast signs Rakesh Bedi as brand ambassador

Rolls out a campaign featuring Bedi to highlight its association.
Sonali Bendre announced as the face of P N Gadgil and Sons

11 May 2026 5:40 PM

Sonali Bendre is the face of P N Gadgil and Sons

Fronts the jewellery brand's flagship campaign that celebrates the timeless bond between women, gold, and grace.
Adinath Agro Processed Foods' new identity Adinova

11 May 2026 1:19 PM

Adinath Agro Processed Foods announces a refreshed identity

Effective 7 May 2026, the company has adopted a new name, logo and digital presence.
Myntra's 'Blame it on @myntra' campaign.

11 May 2026 10:35 AM

Myntra gives Hirapur a Bandra-style makeover through Lakshya Lalwani

Conceptualised by Manja, the campaign comprises an ad film.
Akshat Jain

11 May 2026 10:13 AM

Storytellers 101 Communications appoints Akshat Jain

He moves from Weber Shandwick India after a stint of nine years.

Latest Stories

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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