Digital

Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?

HDFC Securities' Puneeth Bekal and Aesthetic Intelligence Lab's Carol Goyal on AI being a necessary leap, or ambition outpacing reality.
For Livpure, the focus is on moving beyond functional product communication to build a more relatable digital narrative around healthier living.

09 Apr 2026 3:47 PM

Livpure assigns its digital communication duties to SW Network

The brand aims to strengthen its digital presence while positioning itself within everyday wellness and conscious living.
On Instagram, creators will now be able to tag and link products directly within Reels, enabling viewers to transition seamlessly from inspiration to purchase without leaving the content.

09 Apr 2026 2:42 PM

Meta bets big on AI, Reels and creators to reshape online shopping

New tools aim to turn discovery into purchase through shoppable content, smarter ads and scalable video creation.
MiQ's Gurman Hundal (left) and Rocket Lab's Juan Echavarria Coll

09 Apr 2026 11:11 AM

MiQ acquires Rocket Lab

The new deal aims to bring in-app growth and total-market reach together in one unified advertising solution.
Laurent Thevenet

08 Apr 2026 10:35 AM

Too much governance slows you down, too much freedom creates chaos: Laurent Thevenet

Publicis Groupe, APAC's head - creative technology on structuring AI adoption, why human judgment still defines creative output and more.
3 in 5 Gen Z users say AR keeps their attention longer than regular posts cites the report.

07 Apr 2026 3:15 PM

92% of Indian consumers believe AR will transform how they shop, learn, or connect online: Report

Snap Inc. and Kantar's study finds AR driving higher attention, stronger brand impact, and influences Gen Z purchase decisions in India.
Adam Goodman

07 Apr 2026 11:35 AM

India is leading in AI experimentation, now comes the hard part - scaling results: Adam Goodman

Microsoft Advertising APAC's director, AI in advertising, on why AI must move from siloed experiments to integrated systems.
Sandip Chintawar

07 Apr 2026 11:18 AM

Opinion: How autonomous systems are replacing workflows with intelligent decision making

The author explores how AI agents can make autonomous, real-time decisions that accelerate revenue and redefine customer engagement.
ygthr. X Safe Space Studios X Nilkamal Homes

01 Apr 2026 4:19 PM

Nilkamal Homes launches Safe Space Studios

Conceptualised in partnership with tgthr., the initiative transforms the retail stores into dedicated content creation spaces for creators.
Rohan Mehta

01 Apr 2026 1:29 PM

Rohan Mehta officially takes on chief transformation officer role at Omnicom Advertising India

Mehta founded Kinnect in 2011, which was acquired by IPG in 2021.

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Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'
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Mayank Shah

21 May 2026 1:03 PM

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From left: Padmaja Joshi, Prasoon Joshi, Rajiv Kumar, and Nikhil Sharma

21 May 2026 11:31 AM

Goafest 2026: A clarion call to reset ‘brand India'

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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