NICMAR (The National Institute of Construction Management and Research) has renewed its association with Tonic Worldwide. The agency will handle its integrated digital marketing.

The mandate was first awarded in October 2025 following a multi-agency pitch.

Tonic Worldwide will continue to manage NICMAR’s digital media presence across social media, SEO, performance marketing and offline creatives. The agency will increase the institution’s digital presence, building its online reputation and driving enrolments across its campuses in Pune, Hyderabad, Delhi NCR and Mumbai.

Gaurav Bajpai, director - sales and marketing, NICMAR, said, “Over the past year, Tonic Worldwide has shown a strong understanding of our audience and our ambition. As the aspirations of students and the demands of the industry continue to evolve, we are glad to continue this partnership and build on the momentum we have created together.”

Sudish Balan, co-founder and chief creative officer, Tonic Worldwide, added, “It’s gratifying, and also a testament to their trust, that NICMAR has chosen to continue with us. It is an institution that produces industry-ready talent for the construction and infrastructure sectors, and our endeavour has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. We look forward to taking the brand’s story to the next level.”