Admatazz, an independent digital marketing and media solutions agency, has appointed Darrell Fernandes as executive vice president, growth and client partnerships. 

Fernandes will focus on driving business growth, strengthening relationships with existing clients and developing partnerships with prospective clients. He will work towards identifying opportunities for Admatazz to expand its brand partnerships by bringing together strategic thinking, creative solutions and digital expertise to address evolving business and marketing needs.

Fernandes’ appointment marks another step in Admatazz’s efforts to strengthen its leadership capabilities and build on its integrated approach to marketing and advertising. With a focus on combining creativity, media, technology and strategy, the agency aims to deepen its client partnerships and pursue new opportunities for growth in an increasingly competitive advertising landscape.

He moves from White Rivers Media, where he was senior vice president. 

Yash Chandiramani, founder, Admatazz, said, “As Admatazz enters its next phase of growth, we are focused on building a team that can take on larger challenges and create greater value for our clients. Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains. His experience and perspective will be valuable as we strengthen our existing partnerships, build new relationships and continue to grow the business. We are excited to have him join our leadership team.”

Fernandes added, “Good advertising starts with understanding a brand’s business challenge and developing a strategic and creative response that delivers outcomes that matter. What drew me to Admatazz is the opportunity to work with a team that brings these capabilities together, backed by a strong body of work. I look forward to building meaningful partnerships with clients, understanding their business challenges and identifying opportunities where we can create real value. I’m delighted to join Yash, Samyaak and the rest of the team at this exciting stage of Admatazz’s journey." 

In a career spanning over 22 years, he has also worked with Publicis Groupe and  Lowe Lintas, among others.