AnyMind Group has launched AnyCreator Stream in India, a web-based platform that allows creators and live streamers to track performance, access brand campaigns and manage campaign earnings from one platform.

The platform allows creators to connect supported live-streaming channels, view performance analytics, discover brand campaigns and track payments. At launch, it is integrated with YouTube Live.

For marketers, AnyCreator Stream is connected to AnyTag, AnyMind Group’s influencer marketing platform. This allows brands to discover creators for live-streaming campaigns, manage activations and measure performance.

Brands can use formats including pre-, mid- and post-roll video ads, banners and overlays, in-stream chat integrations, calls-to-action, promotional codes and product placements. Campaigns can be measured through impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs.

The launch comes as creators increasingly use live streaming for audience engagement, community building and brand collaborations, with the platform bringing campaign opportunities, analytics and earnings management into the same workflow.

AnyMind also operates AnyLive, a live-commerce platform that enables businesses to run AI-avatar-led live commerce on platforms including TikTok Shop and Shopee, while tracking human- and AI-led live streams.