Aryaman Singh, creative strategist, Leo India, won the inaugural The One Show x Google AI Creative Challenge – India Edition. The event was co-hosted by Leo India and brought creative talent and industry leaders together to explore what happens when human imagination meets AI.

Singh will get the opportunity to represent India at the global championship finale in New York.

A global initiative by The One Club for Creativity and Google, the AI Creative Challenge is designed to explore how generative AI can be used in the creative process, moving beyond discussion and experimentation to see what people can actually make with it. Participants are given a live brief and are pitted against each other. They need to come up with a solution in under 10 minutes.

The jurors for this edition were:

Akanksha Seda, director, Good Morning Films
Bonnie Michael, creative technologist, Google
Harshil Karia, founder and CEO, Schbang
Kainaz Karmakar, group chief creative officer, Ogilvy India
Namrata Keswani, head of industry – CreativeWorks, Google
Rajdeepak Das, chief creative officer, Publicis Groupe South Asia and chairperson, Leo South Asia
Rahul Matthew, chief creative officer, McCann India
Shakun Batra, Indian filmmaker 

The audience also got a vote combined through judging using a QR code. 

Kevin Swanepoel, CEO, The One Club for Creativity, said, “The AI Creative Challenge is not just about what the technology can do, but what people can do with it. The live format makes the process as interesting as the outcome, showing how imagination, instinct and the right use of technology can come together to create something unexpected. As we’ve taken the challenge across different countries, it’s been exciting to see the kind of work creatives can produce within this format. That’s exactly what we set out to achieve with Google when we launched this challenge: to push creative boundaries and help define the future of creative excellence.”

Das said “Firstly a huge congratulations to Aryaman. AI has been the subject of a lot of conversation across our industry. But, what matters more now, is what we do with it. This challenge takes us from chat to the real world. When HI meets the possibilities of AI, there is a real opportunity to create work that is both distinctive and relevant; as we witnessed at the event today. Hosting this challenge with The One Club and Google is a way to encourage that spirit of exploration and help our talent be part of shaping what comes next.”