Marketing

L to R: Ruchi Mathur, Ritam Bhatnagar, Laksh Maheshwari, Arjun Kolady and Anmol Kukreja.

13 May 2026 10:18 AM

WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys

At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.

Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder

The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.

Rakesh Bedi

11 May 2026 10:11 PM

Gas-O-Fast signs Rakesh Bedi as brand ambassador

Rolls out a campaign featuring Bedi to highlight its association.

Toranj Mehta

11 May 2026 9:56 AM

‘Only 15% of Indian women who can afford diamonds are buying them today'

Toranj Mehta, country head, category marketing, De Beers India, on IPL bets, Gen Z luxury shifts and the future of natural diamonds.

Emami acquires 60% stake in IncNut Digital

08 May 2026 12:34 AM

Emami acquires majority stake in Vedix and SkinKraft

The transaction, valued at INR 321crore, includes performance-linked adjustments over a 24-month period.

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered

She was with the banking corporation from 2015 to 2021.

Ashutosh Dixit

05 May 2026 5:45 PM

Ashutosh Dixit joins Porsche India

He moves from Audi AG, where he was director - region (China, and Hong Kong).

Indicus Paints Neote's new brand identity

05 May 2026 11:19 AM

PlusOne Design creates identity for Indicus Paints' Neote

The new luxury interior emulsion brand draws from Tamil heritage while embracing modern design aesthetics.

Ritesh Gauba

04 May 2026 6:34 PM

Epigamia appoints Ritesh Gauba as CEO, elevates Ankur Goel as co-founder and COO

Gauba was previously at Pladis Global as country GM - India. Goel was previously the COO.

Taapsee Pannu for Enamor

04 May 2026 4:48 PM

Enamor signs Taapsee Pannu as its brand ambassador

As a part of this partnership, the brand has also rolled out a campaign, 'Unapologetic As I Am', featuring the actor.

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