Recykal, a technology platform for waste management and the circular economy, has announced cricket veteran Sachin Tendulkar as a strategic investor, reinforcing its mission to make responsible waste behaviour a national habit.

The association comes as an extension of Recykal’s recently closed USD 23 million bridge round, and together, they aim to inspire a nationwide shift in how Indians think about waste, encouraging every citizen to see it not as something to discard, but as a valuable resource that can be recovered, returned and given a second life, stated the brand.

As the strategic investor, Tendulkar will help champion a nationwide movement to make responsible waste behaviour an everyday habit, carrying forward the spirit of Swachh Bharat into its next chapter, stated the brand.

With this association, Recykal aspires to make returning waste, recycling responsibly and participating in the circular economy second nature for every Indian.  

Tendulkar, strategic investor, Recykal, said, "Throughout my career, I've learnt that lasting success is built on discipline and consistent efforts, however big or small. The same is true for building a cleaner India. What drew me to Recykal was seeing how technology was being used to solve an everyday problem. Recykal’s mission to use technology to drive behavioural change across one billion people is what really connected with me, and I hope together we can encourage more people to make responsible choices every day."  

Abhay Deshpande, CEO and co-founder, Recykal, said, "Recykal was built on a simple conviction that the circular economy is fundamentally a technology problem. Deposit Return Systems are perhaps the clearest expression of this thesis, bringing together technology, logistics and behavioural change to transform how packaging waste is recovered. To have Sachin join us as a strategic investor is incredibly meaningful. For decades, he has inspired millions of Indians through his discipline, integrity and ability to unite people around a common purpose. Together, we hope to inspire a movement where doing the right thing for the environment becomes an everyday habit."  

Earlier in June 2026, Recykal closed its USD 23 million bridge round, comprising a mix of primary and secondary capital from existing investors and select new family offices. Tendulkar's investment extends this round, further aligning Recykal's long-term vision with its public mission, according to the brand.