Innocean India has announced the appointment of Ruchi Mishra as vice president to lead its Bengaluru office and drive the agency's South India business.

Based in Bengaluru, Mishra will report to Amitabh Sreedharan, EVP – growth, and Santosh Kumar, COO, Innocean Worldwide India.

In her new role, she will focus on strengthening client partnerships, expanding the agency's integrated capabilities, and supporting business growth across the region. She will work closely with clients and teams to deliver end-to-end solutions spanning strategy, creative, media, content, digital, data and AI-led marketing. She will be responsible for developing the South India new-business pipeline, supporting the agency's regional work for Hyundai and Kia, and positioning Bengaluru as a full-fledged strategic hub rather than a satellite office. 

Mishra's last full-time stint was with Openhouse where she served as senior program manager from 2022-2023.

Jaeho Yoo (Jaden), CEO and managing director, Innocean India, said, "India is one of the most important growth markets within the Innocean global network, and we continue to invest in the talent and capabilities needed to support our long-term ambitions here. Ruchi's appointment is an important addition to our leadership team as we strengthen our presence in South India. She brings deep market understanding, strong client leadership and an entrepreneurial mindset that aligns with the direction we are building towards. I am confident she will play a key role in helping us deepen client partnerships, expand our integrated offerings and accelerate the next phase of Innocean India's growth."

Kumar said, "South India is a strategic growth market for Innocean India, and Bengaluru is central to that vision. Ruchi's experience in building businesses, leading high-performing teams and delivering integrated solutions makes her the right leader for this role. Her appointment reflects our continued focus on strengthening our regional presence, building long-term client partnerships and delivering marketing solutions that bring together creativity, media, technology and data."

Mishra said, "South India isn't a market waiting to be discovered, it's already moving, often faster than the communications industry serving it. I'm excited to build a genuine hub here for Innocean, one that starts with a business's real problem and brings together whatever combination of strategy, content, media, and AI-led capability actually solves it."