Badri Beriwal has joined Bennett Coleman & Co (The Times of India) as director – brand, product and portfolio strategy.

Beriwal will lead brand and portfolio strategy across BCCL’s publishing businesses, along with product innovation, brand-led IPs, audience engagement and new business creation. His mandate will focus on strengthening the company’s brands and creating new platforms, growth opportunities and revenue streams.

He moves from Bata India, where he was chief strategy and business development officer.

In a career spanning over 23 years, he has also worked with Britannia Industries and Veeba, among others.