Campaigns

boAt Crest AI campaign film titled ‘Intelligence Follows My Brother'.

15 Sep 2026 11:38 AM

boAt turns Ravi Kishan's viral ‘gyaan' meme into workplace chaos

The campaign for boAt Crest AI, built with Google Cloud and powered by Gemini, showcases how AI can help cut through everyday noise.

Philips' 'Airfryer Matlab Philips' campaign

15 Sep 2026 11:33 AM

Sushmita Sen makes Philips the no-brainer airfryer choice

Conceptualised by WillBe Done, the campaign comprises an ad film.

Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour

Conceptualised by Leo, the campaign comprises eight ad films.

Vi's 'Everyone is a VIP on Vi because we love all' campaign.

10 Sep 2026 11:37 AM

Vi gets a new look; Shah Rukh Khan makes it about him

Conceptualised by Ogilvy, the campaign comprises an ad film.

Cars24 campaign

10 Sep 2026 1:41 AM

Cars24 gets King Vikram to answer all of Betaal's car-buying queries

Conceptualised by Talented in collaboration with Bang Bang Mediacorp, the campaign comprises two films.  

Wellbeing Nutrition film

10 Sep 2026 12:28 AM

Wellbeing Nutrition puts an end to the chaos of everyday mix-ups

The brand has rolled out a film for its melts Vitamin B12.

Vi's campaign

07 Sep 2026 4:07 PM

Vi teaches the correct way to say its name

The film has been rolled out following its rebrand.

Ugaoo's campaign

04 Sep 2026 3:12 PM

Ugaoo settles the parenting woes between Jackie Shroff and Tiger Shroff

The campaign is conceptualised and produced by Kulfi Collective.

Tatat Trusts' ‘Vajood Rahe Maujood' campaign

04 Sep 2026 11:26 AM

Tata Trusts puts a face to dementia's loss of identity

The ‘Vajood Rahe Maujood' campaign moves the conversation beyond memory loss, urging families to recognise the signs and act early.

Citroën campaign

03 Sep 2026 11:53 PM

Citroën finds a way out of cramped family car rides

The brand has rolled out a film spotlighting its ‘Flexi Pro-7 seating.'

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