Sports Marketing

Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship.

01 Apr 2025 4:57 PM

Ad volumes on television increase by 7% during IPL

Parle Biscuits leads the list of brands advertising on television.

01 Apr 2025 2:23 PM

IOS Sports and Entertainment signs on chess player Vantika Agrawal

The collaboration aims to focus on providing services such as strategic brand endorsements, media relations, and holistic career development.

From left: Washington Sundar, Shubman Gill and Kagiso Rabada

01 Apr 2025 12:05 PM

My FM is Gujarat Titans' official radio partner

Aims to amplify its presence in Gujarat through contests and giveaways in partnership with the IPL team.

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador

The partnership marks a pivotal step in LTF's ongoing efforts to expand and strengthen its brand presence and engage its customer base.

26 Mar 2025 2:10 PM

IPL 2025: Minimalist partners with Rajasthan Royals

As part of the association, the brand will provide its sunscreen to the team's players.

HSBC partners with Argentine Football Association in India and Singapore

26 Mar 2025 12:21 PM

HSBC becomes official partner of the Argentine Football Association in India and Singapore

Under the partnership, the Argentina football team, including Lionel Messi, will visit India for an international exhibition match in October.

This partnership perfectly aligns with Ecolink's upcoming lineup of fan launches.

25 Mar 2025 12:22 PM

IPL 2025: Signify's Ecolink partners with Punjab Kings as its official partner

Will feature prominently on the back of Punjab Kings headgear, across team promotions and activations.

25 Mar 2025 11:18 AM

IPL 2025: Portronics partners with Lucknow Super Giants

As part of the tie-up, Portronics’ branding will be featured prominently on the lowers of the LSG jerseys throughout the IPL 2025 season.

Latest Stories

17 Apr 2025 2:23 PM

Pizza Hut India elevates Nisha Chaudhary

17 Apr 2025 1:10 PM

Apple demonstrates why Mac users stay unfazed

17 Apr 2025 12:57 PM

Runwal Realty signs Sonam Kapoor as brand ambassador

The program runs between 27 September and 1 October 2025.

17 Apr 2025 9:12 AM