Sports Marketing

Sports

16 Sep 2026 4:01 PM

adidas' Gurbaksh Singh joins Nodwin Gaming

Was senior manager - sports marketing.

Photo by Oscar Nord on Unsplash

09 Sep 2026 10:27 AM

26% of sports fans are unable to find the channel or service that broadcasts an event

The Nielsen report reveals that 85% of sports fans want the TV home screen to display upcoming games.

Campa and SBI Life retain the partnership, while ChatGPT replaces Atomberg

09 Sep 2026 10:10 AM

Campa, ChatGPT and SBI Life partner with BCCI

The brands are associate partners for India home cricket for two seasons.

Credits: Meta AI

08 Sep 2026 4:14 PM

Wimbledon rules out influencer accreditation for 2027 after US Open backlash

All England Club will not create an influencer accreditation category next year and will confiscate equipment that could disrupt matches.

Turkish Airlines will take over as a sponsor from 1 June 2027

08 Sep 2026 2:29 PM

Turkish Airlines to become Liverpool FC's 'main club partner'

Will replace Standard Chartered on the jersey, as the financial institution transitions to global partner.

The tournament kicks off on 8 September

08 Sep 2026 11:01 AM

Hyundai Motor Company partners with UEFA for the Champions League

The deal runs to the end of the 2030/31 season.

The partnership with Sony Sports Network extends an existing relationship between the two companies that dates back to 2008.

07 Sep 2026 10:44 AM

ITW Universe partners with FanCode, Sony Sports Network

The media sales partnerships begin with the three-match India-Afghanistan series.

24 Aug 2026 11:35 AM

Premier League reimagines its iconic anthem with an Indian twist

The reimagined version has been released as an ode to the league's passionate fanbase in India.

The series will be played in Delhi and matches are scheduled for 13, 15 and 17 September.

12 Aug 2026 1:32 PM

FanCode secures exclusive digital rights for India's bilateral T20I series against Afghanistan

The series will be broadcasted live across mobile, web and connected TVs on the FanCode app.

Along withIndian cricket, the network will also broadcast the Commonwealth Games.

06 Aug 2026 4:07 PM

Sony Sports Network's 'Festival of Sports' to kick off on 15 August

The network will broadcast the Asian Games, Indian cricket and more.

Latest Issue Banner

Latest Stories

Ujjivan Small Finance Bank's 'Nothing Small About Us' campaign

18 Sep 2026 11:32 AM

Ujjivan Small Finance Bank rewrites the meaning of 'small' with R Madhavan

Raashi Priya Nahata

18 Sep 2026 11:18 AM

Unfiltered: Is a brand ever selling its product alone?

18 Sep 2026 10:56 AM

Why Hector AI's Meher Patel thinks dashboards alone can't solve quick commerce

Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed

Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed