Sports Marketing

The IPL team captains at the start of the tournament.

14 Apr 2025 9:42 AM

Top 25% viewers of IPL can recall only six brand partners of the tournament: Report

The CrispInsight-Kadence report added that while 98% have a favourite player, only 37% support a team.

The tournament is taking place from 10-13 April at the Augusta National Golf Club, US.

11 Apr 2025 10:52 AM

FanCode to broadcast Masters

Secures the exclusive TV and digital rights for the tournament.

From left: Thomas Abraham, Deepak Choudhary and C.P. Thomas.

11 Apr 2025 10:40 AM

Eventfaqs acquires majority stake in SportzPower

Intends to reinforce SportzPower’s leadership in India and expand its influence in the growing Middle East sports business ecosystem.

According to the report, emerging sports generated a revenue of INR 2,559 crore.

10 Apr 2025 9:56 AM

Cricket still leading the pack, but monopoly fading: Report

A Havas Play report revealed that 'emerging sports' grew by 24% during 2024.

Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced

A total of 16 winners and seven runners-up were revealed during the first sports marketing awards hosted by Manifest on 9 April.

08 Apr 2025 11:23 AM

RPL will hasten the progress of the rugby ecosystem: Rahul Bose

We chatted with the president of Rugby India ahead of the first season of the Rugby Premier League.

The half-day event kicks off with a summit and is followed by the awards.

08 Apr 2025 9:16 AM

Manifest Play to be held on 9 April

The sports marketing summit and awards features three panels, two keynotes and a sports report launch by Havas Play.

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.

07 Apr 2025 10:02 AM

IPL 2025: Endura Mass partners with Lucknow Super Giants

To highlight the partnership, the brand has also rolled out a film.

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.

Latest Stories

17 Apr 2025 2:23 PM

Pizza Hut India elevates Nisha Chaudhary

17 Apr 2025 1:10 PM

Apple demonstrates why Mac users stay unfazed

17 Apr 2025 12:57 PM

Runwal Realty signs Sonam Kapoor as brand ambassador

The program runs between 27 September and 1 October 2025.

17 Apr 2025 9:12 AM