DailyObjects has appointed Zeenah Vilcassim as its global chief marketing officer. 

She will lead DailyObjects’ global brand and marketing strategy as the company builds on its success in India and advances its international ambitions.

She moves from Nothing India, where she was interim marketing director (India CMO). 

Pankaj Garg, co-founder and CEO, DailyObjects, said, "DailyObjects is entering its next chapter. We want to build a brand that means something to people, wherever they are. Zeenah understands consumer behaviour well and has built brands at global companies, at fast-growing businesses and from scratch. She shares our ambition, and I'm excited to build the next phase of DailyObjects with her."

Vilcassim added, "DailyObjects has already built the foundations of a truly distinctive lifestyle brand: a strong understanding of contemporary consumers and a clear point of view on how design fits into their daily lives. Pankaj and Saurav's ambition to take this India-born brand to the world is something DailyObjects is strongly poised to achieve, with both its local relevance and international appeal. I look forward to joining them on the next stage of this journey, making DailyObjects a brand that is meaningful to consumers' daily lives wherever it goes."

In a career spanning over 17 years, she has also worked with Zomato Live and Bacardi India, among others.