Freyr Energy, a residential rooftop solar company, has announced cricketer Rohit Sharma as its first-ever brand ambassador. 

To highlight the association, the brand has rolled out a campaign, 'Solar Ho, Toh Freyr Ho!', featuring Sharma. 

Saurabh Marda, co-founder and managing director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Radhika Choudary, co-founder and director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Rajan Mahalingam, marketing head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”