Marketing

(Left) Parijat Ghosh and Shyam Unnikrishnan

04 Mar 2025 1:27 PM

Bain & Company names Shyam Unnikrishnan as managing partner for India

Parijat Ghosh to lead APAC healthcare and life sciences for the global management consulting firm.
Maneesh Mishra

03 Mar 2025 1:52 PM

Bandhan Life Insurance appoints Maneesh Mishra

Moves from IndiaFirst Life after a stint of eight years, where he was most recently serving as head - sales and product strategy. 
Diljit Dosanjh for Levi's

03 Mar 2025 12:48 PM

Levi's signs Diljit Dosanjh as its global brand ambassador

Becomes the first Punjabi artist to be a part of the line-up of brand ambassadors.
The brand jury will be judging the creative category

03 Mar 2025 12:11 PM

Good Ads Matter Awards 2025: Brand jury unveiled

The early bird deadline has been extended to 7 March.
Aarthy Sridhar

27 Feb 2025 4:12 PM

Gulf Oil India appoints Aarthy Sridhar as CMO

She moves from Unilever after a stint of 13 years, where she was most recently head, wellbeing nutrition, HUL.
These claims likely violate ASCI and Central Consumer Protection Authority (CCPA) guidelines on misleading promotions.

27 Feb 2025 4:07 PM

Consumer groups call for a ban on opinion trading platforms in India

NICI and leading consumer organisations urge government action over misleading advertisements and financial risks by betting platforms.
KKR teams up with Vikram Solar ahead of IPL 2025

27 Feb 2025 3:20 PM

KKR teams up with Vikram Solar to inspire a sustainable tomorrow

The brand aims to leverage KKR’s fan base and the sport’s influence to drive awareness and action toward renewable energy solutions.
Mohan Goenka

27 Feb 2025 11:39 AM

A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka

Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.

Latest Stories

Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

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