Abheet Singh Bagga has exited SuperYou to co-found Enrji with Chirag Barjatya, founder of PFC Club.

Enrji is an energy candy brand aimed at offering energy in a portable, affordable format. The company plans to build the category around on-the-go consumption and functional consumer products.

Bagga was previously associate director – brand and marketing, SuperYou, where he worked across brand building, integrated marketing, consumer growth and strategic partnerships.

Barjatya is a fitness creator and entrepreneur who founded PFC Club, a wellness business spanning coaching, diagnostics, telemedicine and health products.

At Enrji, Bagga and Barjatya will jointly lead the business, with a focus on brand building, expansion, creator partnerships and community-led marketing.

Barjatya said the partnership is based on their shared understanding of consumer behaviour and product adoption, with Enrji aiming to apply that thinking to an energy category that remains relatively underdeveloped in India.

Bagga said, “I’ve always believed the most exciting brands are built at the intersection of a sharp consumer insight and an ambition that feels slightly unreasonable. Enrji is exactly that. After years of building brands for others, I wanted to build something of my own, from the product and the category to the culture around it. Chirag and I saw an opportunity to rethink how India consumes energy, and we decided to build it rather than wait for someone else to." 

Barjatya added, “Abheet brings a strong understanding of modern brand-building and consumer growth. Beyond marketing, he has an instinct for culture, creators, and consumer behaviour that aligns perfectly with the kind of company we’re building.”