Marketing

Johnny Walker's recent collaboration with Priyanka Chopra paves the way for greater cultural acceptance of women in traditionally male-dominated spaces like the alcohol industry.

23 Jan 2025 10:56 AM

Trump's move to end third-gender recognition underscores today's societal challenges: MRSI panel

During the webinar, experts decoded how brands can navigate masculinity's evolving role to ensure a progressive view of gender roles.
Markus Tan

23 Jan 2025 10:29 AM

We want to do a lot more with the influencer community in India: Markus Tan

Singapore Tourism Board’s regional director - India highlighted a series of initiatives they are working on to boost tourism from India.
Sajith Sivanandan

21 Jan 2025 5:27 PM

Sajith Sivanandan joins Jio Mobile Digital Services

Was the CEO of Disney+ Hotstar.
Picture courtesy: https://acharyabalkrishna.com/

21 Jan 2025 10:51 AM

Misleading ads lead to a bailable arrest warrant against Baba Ramdev and Acharya Balkrishna

The Kerala Court issued this warrant after misleading ads were published in English and Malayalam newspapers.
OMD and HDFC Life logos

20 Jan 2025 10:47 AM

HDFC Life appoints OMD India for media

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.
Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

17 Jan 2025 3:55 PM

Frido partners with Kaizzen

With this collaboration, Frido seeks to strengthen its brand narrative, building on its legacy of innovations.
Tata Mutual Fund's new logo.

15 Jan 2025 4:54 PM

Tata Mutual Fund announces a rebrand 

Rolls out a new logo and video to highlight its revived identity offerings. 
Hemant Arora

15 Jan 2025 2:19 PM

Hemant Arora joins Truecaller

He moves from TikTok, where he was the head of global accounts for the regions of Europe, METAP and APAC.
Experience Commerce partners with Tata MenCan

14 Jan 2025 11:25 AM

Experience Commerce wins social media mandate for Tata MenCan

The partnership aims to drive impactful education and awareness campaigns, normalising critical conversations around male cancers.
Seddharth Merrotra

14 Jan 2025 10:17 AM

Mahindra collaboration highlights the scope of brand opportunities for gamers: Seddharth Merrotra

Krafton India’s business head shares insights on the Mahindra BE 6 partnership, its marketing strategy, e-gaming challenges, and more...

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Early Man Film, Leo, Havas Creative, McCann and Ogilvy won a Grand Prix each.

24 Apr 2025 10:06 PM

Spikes Asia 2025: India bags five Grands Prix
Dapinder Suri

24 Apr 2025 6:57 PM

Dapinder Suri moves on from IndiaCast UK
Image by Budi Yanto from Pixabay

24 Apr 2025 3:15 PM

Accenture leads in revenue efficiency per acquisition: COMvergence report
Leo India elevates Jaikrit Singh

24 Apr 2025 12:38 PM

Leo India elevates Jaikrit Singh

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Havas Play was the title partner for the first edition of Manifest Play.

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While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

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