Marketing

Dhimant Bakshi (left) and Mayuresh Kore

21 Jan 2026 10:48 AM

We were in the business of happiness during our darkest phase: Dhimant Bakshi

Imagicaa's CEO and CFO on telling a vulnerable brand story, balancing disclosure, and what hope means in a crisis.

Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

21 Jan 2026 10:46 AM

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.

The Great Khali

20 Jan 2026 6:07 PM

Polo Elevators signs The Great Khali as brand ambassador 

Rolls out a campaign with the tagline, ‘No Jhatke, Only Hatke', featuring the wrestler to highlight the association. 

Köche awards its marketing mandate to Team Pumpkin

20 Jan 2026 1:42 PM

Köche taps Team Pumpkin for marketing mandate

Tasked to handle the brand's social media and performance marketing to boost its nationwide presence.

Deepti Gera

20 Jan 2026 12:13 PM

Deepti Gera moves to TBZ

Joins as GM - brand, creative and content.

Contract Advertising X BMW India

19 Jan 2026 3:43 PM

BMW India parks creative mandate at Contract Advertising

The account was won post a multi-agency pitch. 

Gagan Mangal

15 Jan 2026 10:19 AM

Gagan Mangal exits Volkswagen

He was with the auto company for over 14 years.

Sammyak Jain

14 Jan 2026 10:17 PM

boAt elevates Sammyak Jain

In his expanded role, Jain will spearhead boAt's international business strategy, leading market entry and expansion.

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.

Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.

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