Marketing

Cricketers M.S. Dhoni, Virat Kohli and Sachin Tendulkar topped the celebrity brand endorsers ranking

26 Nov 2024 4:09 PM

Virat Kohli, MS Dhoni, and Sachin Tendulkar top ‘Brand Endorser 2024’ list: Report

Male cricketers outshine Bollywood A-listers as popular celebrities across age and gender categories in the report by Hansa Research.
Video is the most compelling and trusted format to build B2B influence in India, as per the LinkedIn study

26 Nov 2024 11:30 AM

66% B2B buyers in India say video content helps inform buying decisions: LinkedIn report

83% feel short-form videos from industry experts is one of the most trusted forms of content in B2B, as per the report.
Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?

In our November issue, we explored how marketers can integrate design more effectively into their marketing plans.
Apurva Sircar

25 Nov 2024 9:42 AM

Apurva Sircar exits Bandhan Bank

He was head - marketing.
Gukesh Dommaraju

21 Nov 2024 3:14 PM

RBL Bank signs Gukesh Dommaraju as brand ambassador

Through this partnership, RBL Bank aims to reinforce its commitment to being a strategic partner for customers at every stage of life.
Jaskaran Singh Kapany

21 Nov 2024 2:03 PM

Jaskaran Singh Kapany joins MobiKwik

Kapany's last full-time stint was with Table Space Technologies, where he was chief marketing officer.
5% of the 1,900 respondents were from India

21 Nov 2024 11:53 AM

CMOs focus on short-form content and social commerce to garner consumer attention: Dentsu report

The report also added that one in four CMOs state that the economy has negatively affected their organisation's business.
Adyasha Roy Tamar (left) and Mayur Hola

21 Nov 2024 10:59 AM

Adyasha and Mayur's blog: Influencer nation

The duo discuss how 'regular people' are the new influencers, while the 'regular influencers' are old news.
LG Channels and Moloco

21 Nov 2024 10:57 AM

LG Channels partners with Moloco 

This association aims to power in-stream video ads on LG Channels, supporting advertisers in creating impactful and effective campaigns.
Sara Ali Khan

19 Nov 2024 4:10 PM

Sara Ali Khan is now Airbnb’s wellness and yoga retreat host 

The brand will be rolling out a campaign featuring Khan to highlight this association. 

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