Marketing

The OOH campaign.

14 Feb 2025 11:41 AM

Rebel Foods enters quick-commerce space with Quickies

Debuts in Mumbai with a 15-minute promise of food delivery.

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.

Rashmika Mandanna

12 Feb 2025 5:58 PM

Rashmika Mandanna to endorse Cetaphil's BHR range

The skincare brand has rolled out a campaign featuring Mandanna to highlight its association. 

Sunil Kataria

12 Feb 2025 10:48 AM

Sunil Kataria steps down as MD, Raymond Lifestyle, joins Godrej Agrovet

He has been appointed chief executive officer and managing director of the agribusiness company, effective 5 May 2025.

Punjab Kings partners with Avon Cycles for IPL 2025

11 Feb 2025 1:10 PM

Punjab Kings renews partnership with Avon Cycles for IPL 2025

This is the brand’s third association with the franchise; the duo had partnered earlier in 2020 and 2024.

From left: Moumita Majumdar, Anupam Gurani, Siddharth Tripathi and Manu Madan.

10 Feb 2025 4:22 PM

IndoBevs expands its leadership team

Appoints Anupam Gurani, Siddharth Tripathi, Manu Madan and Moumita Majumdar.

RR Kabel joins forces with Kolkata Knight Riders ahead of TATA IPL

10 Feb 2025 1:16 PM

RR Kabel teams up with Kolkata Knight Riders as principal partner for upcoming Tata IPL season

Signs a multi-year partnership agreement in its second collaboration with KKR after its initial association in 2021.

The change in identity is subject to the shareholders approval

07 Feb 2025 11:17 AM

Zomato's parent company to be named Eternal

Eternal's operations will include Zomato, District, Blinkit, and Hyperpure.

For this acquisition, Ernst & Young acted as the exclusive investment banker.

07 Feb 2025 10:52 AM

Prasuma to be acquired by ITC

This strategic move is designed to bolster ITC's foothold in India's rapidly expanding frozen foods market.

Signify names Rashmika Mandanna as its brand ambassador

06 Feb 2025 3:43 PM

Signify names Rashmika Mandanna as brand ambassador

With this, the Dutch multinational lighting company aims to tap into the younger audience and reach out to diverse customers across India.

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