Noel Dsouza

Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.
Naresh Gupta (left) and Vishal Kaushik

13 Aug 2024 9:49 AM

Are SDC norms for advertisers curbing freedom of creativity?

We investigate whether this well-intended but possibly hasty regulation stifles advertising creativity by increasing compliance burdens.
A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.
Chandan Mendiratta (left) and Mona Jain

16 Jul 2024 11:22 AM

Personal branding vs corporate branding

Zee Media Corporation's Mona Jain and Zepto's Chandan Mendiratta, debate on the topic.
Ashwin Moorthy

15 Jul 2024 9:15 AM

We have a television-first approach when it comes to Goodknight: Ashwin Moorthy

Godrej Consumer Products' CMO details Renofluthrin's impact on consumer credibility, FMCG challenges, and more…
Karthik Nagarajan

10 Jul 2024 11:18 AM

Inclusion is a growth strategy, not a checkbox: Karthik Nagarajan

Hogarth India's CEO, Karthik Nagarajan, discusses DE&I initiatives, the new AI Production Studio, medium agnostic philosophy, and more...
From left: Swati Chopra, Praful Baweja, Ghazal Khanna, Naman Gupta, Aruna Desai and Nakshatra Bagwe

26 Jun 2024 10:27 AM

‘Organisations wake up only in June, but queer people are queer every day’

A panel discussed the difference between tokenism and authentic inclusivity in organisations when advocating for the LGBTQ+ community.
Absence of LGBTQ+ voices in leadership isn’t just a numerical gap but a loss of authentic perspectives

25 Jun 2024 10:06 AM

Navigating LGBTQ+ representation in advertising's senior ranks

During Pride Month, we uncovered how limited DE&I policies and unreported data on closeted queer employees hinder career growth.

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22 Nov 2024 11:37 AM

BGMI crafts a 'seriously fun' ride for gamers
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22 Nov 2024 10:54 AM

Panel Discussion: Navigating mental health in the post-pandemic world
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22 Nov 2024 10:45 AM

Producer's Diary by Dalbir Singh
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22 Nov 2024 9:50 AM

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