Noel Dsouza

Founder's of State Of Joy Dasari Raju Ramesh (left) and Bachi Pullela

30 Mar 2026 11:44 AM

‘We don't want to play the game of high pricing just to discount them later'

Bachi Pullela, co-founder, State Of Joy, on its product-first approach, honest pricing, and all-day footwear.

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.

From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit.

From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.

Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.

17 Mar 2026 1:20 PM

ad:tech 2026: Adapt or get automated: David Shing's blunt take on the future of creativity

At the summit, Shingy's digital prophet unpacks why creativity, courage and human connection will define the AI era.

17 Mar 2026 12:35 PM

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

The Economist's global head - advertising talks about how AI, geopolitics, and consumer shifts are redefining marketing at the summit.

12 Mar 2026 12:11 PM

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

Rasna International's chairperson on its summer campaign, choosing Rakul Preet Singh, nutrition-led differentiation and scaling Jumpin.

06 Mar 2026 10:40 AM

'Attention has four times the correlation with brand impact compared to traditional video metrics'

Snap India's ad solutions - lead, Yagnesh Ravi, on second-screen fandom, and why brands need to be part of cricket's real-time conversation.

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06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road

06 May 2026 10:26 AM

Noel Dsouza

‘We don't want to play the game of high pricing just to discount them later'

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

ad:tech 2026: Adapt or get automated: David Shing's blunt take on the future of creativity

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

'Attention has four times the correlation with brand impact compared to traditional video metrics'

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

Noel Dsouza

‘We don't want to play the game of high pricing just to discount them later'

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

ad:tech 2026: Adapt or get automated: David Shing's blunt take on the future of creativity

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

'Attention has four times the correlation with brand impact compared to traditional video metrics'

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

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