Noel Dsouza

From left: Koen Van Ovoorde, Harshil Karia and Barry Schwarz.

18 Sep 2024 10:59 AM

Schbang will create more integrated solutions as design and technology pair well: Addikt

Schbang’s Harshil Karia and Addikt’s Barry Schwarz and Koen Van Ovoorde detail their plans for AddiktSchbang and more...
Rajah Chaudhry

12 Sep 2024 5:44 PM

Our goal is to make basketball the country's second most popular sport, with BFI's support: NBA

NBA's Rajah Chaudhry, discussed its new partnerships to enhance India’s basketball ecosystem, marketing strategies and more...
Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.
Naresh Gupta (left) and Vishal Kaushik

13 Aug 2024 9:49 AM

Are SDC norms for advertisers curbing freedom of creativity?

We investigate whether this well-intended but possibly hasty regulation stifles advertising creativity by increasing compliance burdens.
A screenshot from McDonald's festive season campaign

12 Aug 2024 9:24 AM

Festive season 2024: Have brands exhausted ad spends?

In the August issue, we aimed to understand if the festive season continues to hold a pivotal place in the advertising calendar.
Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.
Chandan Mendiratta (left) and Mona Jain

16 Jul 2024 11:22 AM

Personal branding vs corporate branding

Zee Media Corporation's Mona Jain and Zepto's Chandan Mendiratta, debate on the topic.
Ashwin Moorthy

15 Jul 2024 9:15 AM

We have a television-first approach when it comes to Goodknight: Ashwin Moorthy

Godrej Consumer Products' CMO details Renofluthrin's impact on consumer credibility, FMCG challenges, and more…
Karthik Nagarajan

10 Jul 2024 11:18 AM

Inclusion is a growth strategy, not a checkbox: Karthik Nagarajan

Hogarth India's CEO, Karthik Nagarajan, discusses DE&I initiatives, the new AI Production Studio, medium agnostic philosophy, and more...

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