Noel Dsouza

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‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Shekhar Bhattacharjee, founder, Edstead, on the role of branded content today, the realities of building a full-stack studio, and more.

04 May 2026 11:54 AM

Virality can make a song, but only identity builds an artist: Aoneha Tagore

Collabor8's founder on building enduring cultural brands and the future of artist development in India.

29 Apr 2026 9:54 AM

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

Impresario Entertainment & Hospitality's CGO on its ‘Voices from the Hood' report and what it means for brands targeting youth.

Aurafest co-founders Manojkumar Sharma (left) and Sumit Govind Sharma at the launch of an art biography book showcasing the artwork of Prachi Sharma, Sumit's late daughter.

20 Apr 2026 11:01 AM

'We aim to promote Indian culture and art, that drives everything we communicate'

Aurafest's founder, Sumit Govind Sharma, on building a purpose-led brand, preserving Indian art, and giving back through Tvastra by Prachi.

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?

HDFC Securities' Puneeth Bekal and Aesthetic Intelligence Lab's Carol Goyal on AI being a necessary leap, or ambition outpacing reality.

10 Apr 2026 10:25 AM

'The goal is simple: See a non-Indian pick up a bottle of an Indian tequila at a bar in the UK'

Actor-entrepreneur Karan Tacker aims to reshape how Indian spirits show up in the global alcobev conversation.

08 Apr 2026 10:35 AM

Too much governance slows you down, too much freedom creates chaos: Laurent Thevenet

Publicis Groupe, APAC's head - creative technology on structuring AI adoption, why human judgment still defines creative output and more.

07 Apr 2026 11:35 AM

India is leading in AI experimentation, now comes the hard part - scaling results: Adam Goodman

Microsoft Advertising APAC's director, AI in advertising, on why AI must move from siloed experiments to integrated systems.

06 Apr 2026 10:57 AM

India's next-gen whisky drinker is more curious, experimental, and premium-leaning: Shinji Fukuyo

Suntory Global Spirits chief blender during his recent visit to India, discussed shifting consumption habits and blending for local preferences.

Designer Amit Aggarwal and actor Disha Patani at Lakmé Fashion Week showcasing Indriya's Orizon collection.

02 Apr 2026 11:19 AM

We approach collaborations as ecosystems, not events: Shantiswarup Panda

Indriya's head - marketing and visual merchandising on building luxury through immersive storytelling instead of traditional advertising.

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Shanu Singh returns to Standard Chartered

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Ralson Tyres stands the test of every road

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Noel Dsouza

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Virality can make a song, but only identity builds an artist: Aoneha Tagore

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

'We aim to promote Indian culture and art, that drives everything we communicate'

AI: Smart long-term play or another metaverse-style rush ahead of reality?

'The goal is simple: See a non-Indian pick up a bottle of an Indian tequila at a bar in the UK'

Too much governance slows you down, too much freedom creates chaos: Laurent Thevenet

India is leading in AI experimentation, now comes the hard part - scaling results: Adam Goodman

India's next-gen whisky drinker is more curious, experimental, and premium-leaning: Shinji Fukuyo

We approach collaborations as ecosystems, not events: Shantiswarup Panda

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

Noel Dsouza

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Virality can make a song, but only identity builds an artist: Aoneha Tagore

You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal

'We aim to promote Indian culture and art, that drives everything we communicate'

AI: Smart long-term play or another metaverse-style rush ahead of reality?

'The goal is simple: See a non-Indian pick up a bottle of an Indian tequila at a bar in the UK'

Too much governance slows you down, too much freedom creates chaos: Laurent Thevenet

India is leading in AI experimentation, now comes the hard part - scaling results: Adam Goodman

India's next-gen whisky drinker is more curious, experimental, and premium-leaning: Shinji Fukuyo

We approach collaborations as ecosystems, not events: Shantiswarup Panda

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

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