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Snap's head of marketing breaks down Gen Z's visual language, the idea behind their latest campaign, and why attention metrics matter.

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Noel Dsouza

'Children relate to our characters, and brands thrive when they join stories that hit home'

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

If you want Gen Z's attention, you can't copy-paste ads: Ankit Goyle

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

‘As women, we're often told to quiet down, but as creative women we need the courage to speak up'

Felicity Fellows on the power of pausing: Why real leadership lives between heart and hustle

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

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Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

Noel Dsouza

'Children relate to our characters, and brands thrive when they join stories that hit home'

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

If you want Gen Z's attention, you can't copy-paste ads: Ankit Goyle

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

‘As women, we're often told to quiet down, but as creative women we need the courage to speak up'

Felicity Fellows on the power of pausing: Why real leadership lives between heart and hustle

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Follow us

Latest Stories

Shanu Singh returns to Standard Chartered

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'

Ralson Tyres stands the test of every road

Flipkart taps Kerala's 'twin town' to double down on deals

Most Read

Can influencer marketing survive its credibility crisis?

Adyasha's blog: A brain in CCTV mode

When a garment label becomes a behavioural health intervention

Godrej Industries' new identity resembles that of an independent Australian agency

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