Noel Dsouza

From left: Deepshikha Bhardwaj, Jaikishin Chhaproo, Seema Walia, Arjun Bhatia and Ankit Gupta.

19 Mar 2026 10:29 PM

ad:tech 2026: ‘Micro-dramas are turning passive scrolling into active engagement'

A panel explored how micro-dramas are reshaping content consumption, storytelling and advertising strategies on day two of the summit. 
From left: Saakshi Verma Menon, Kushal Sanghvi and Ajay Kakar.

19 Mar 2026 5:03 PM

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.
David Shing

17 Mar 2026 1:20 PM

ad:tech 2026: Adapt or get automated: David Shing's blunt take on the future of creativity

At the summit, Shingy's digital prophet unpacks why creativity, courage and human connection will define the AI era.
Jamie Jouning

17 Mar 2026 12:35 PM

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

The Economist's global head - advertising talks about how AI, geopolitics, and consumer shifts are redefining marketing at the summit.
Piruz Khambatta

12 Mar 2026 12:11 PM

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

Rasna International's chairperson on its summer campaign, choosing Rakul Preet Singh, nutrition-led differentiation and scaling Jumpin.
Yagnesh Ravi

06 Mar 2026 10:40 AM

'Attention has four times the correlation with brand impact compared to traditional video metrics'

Snap India's ad solutions - lead, Yagnesh Ravi, on second-screen fandom, and why brands need to be part of cricket's real-time conversation.
Cody Hazen

26 Feb 2026 11:14 AM

‘Classics like webinars have come back into play in a meaningful way'

Cody Hazen, digital marketing director, Qualys, on evolving playbook, resilience messaging, India's role, and how AI and events build trust.
Ashwin Padmanabhan

19 Feb 2026 2:37 PM

There's a renewed respect for linear TV: Ashwin Padmanabhan

On the sidelines of WPP Media's TYNY, its COO unpacked the fading traditional vs digital divide and why agencies must think like tech firms.
Petal Gangurde

17 Feb 2026 11:02 AM

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
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