Monks, the digital, unitary operating brand of S4Capital, has announced an 'evolution of its regional leadership' across EMEA and Asia-Pacific.

Monks has expanded the leadership remit of Nirvik Singh to lead both, EMEA and Asia Pacific, reporting to Bruno Lambertini, CEO - marketing services. Working alongside Nirvik, Ash Smith joins the agency as executive vice president, Asia Pacific, effective 13 November 2026. Further, Fay Denis du Peage has been appointed managing director, Australia and New Zealand, effective immediately.

Singh recently stepped down as a non-executive director from the S4 Capital Board to join Monks as CEO of marketing services, EMEA. Singh's most recent full-time stint was with WPP's Grey Group, where she was most recently global chief operating officer and president international at Grey Group. 

Smith will be reporting to Singh. 

Singh said, “We are excited to welcome Ash to our leadership team in Asia Pacific as we continue to scale our integrated offering and deepen our partnerships with clients across the region. His experience spanning client leadership, product, solutions and innovation will be valuable as we bring together creative, media, production, data and technology to deliver greater agility, efficiency and real-time relevance for brands. As we continue to advance our unitary model and the capabilities enabled by Monks.Flow, Ash will play an important role in translating our regional ambitions into meaningful outcomes for our clients and our business."

Smith said, “The best agencies don’t just make work, they solve problems. When people and technology come together in the right systems, we can move faster, think bigger and unlock growth for brands in ways that weren’t possible before. That means bringing media, creative, production and data to the table as one team, not a set of silos. Our job is to put clients at the centre of everything we do and help them win through new ideas and experiences."

Lambertini added, “Nirvik and Ash bring complementary leadership experience and a strong understanding of what clients need in an increasingly complex and fast-changing market. With Nirvik’s expanded regional leadership and Ash’s expertise in client solutions, product, and innovation, we are strengthening our ability to drive growth, connect capabilities, and deliver greater value for clients across our markets. Fay’s appointment is an important step in strengthening our presence across AUNZ, with Australia as our largest APAC market. I would also like to thank Kenny Griffiths for his leadership and the valuable contributions he has made to Monks."