Noel Dsouza

The masterclass broke down how programmatic technology is reshaping how brands plan, buy, and measure digital campaigns, replacing ambiguity and overspending with data-driven precision and accountability.

10 Nov 2025 10:59 AM

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

At The Trade Desk's programmatic masterclass, its MD urged marketers to move beyond walled gardens and adopt transparency with data.
Johnson Verghese

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

Fossil India's MD talks about its recent campaign, Machine Luxe collection, the Indian market, premiumisation, and more...
Praveen Kenneth

14 Oct 2025 10:29 AM

‘I don't think goodness and common sense need brand ambassadors'

Praveen Kenneth, founder, Beautiful India, on positioning the brand as ‘conscious luxury' and why homegrown brands must take India global.
For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.
Ideabaaz's official launch at the National Stock Exchange in Mumbai on 29 September.

30 Sep 2025 10:32 AM

Ideabaaz's impact isn't just about entertainment, but the startups we help scale: Jeet Wagh

Ideabaaz's founder and CEO on why the startup show matters, the Zee Entertainment partnership, and what's next.
HDFC Sky's new campaign

30 Sep 2025 10:12 AM

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

HDFC Securities' EVP and CMO on its new digital campaigns, attention metrics, and the value of personal engagement.
Sunder Venketraman

16 Sep 2025 9:18 AM

‘Even if it delays us by a few minutes, we will take content accuracy over speed any day'

Oneindia's CBO, Sunder Venketraman on the ‘power of native search' and its mission to scale up without losing cultural authenticity.
Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

15 Sep 2025 10:18 AM

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
Sai Karthik (left) and Ramesh Narayan

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
Ragini Hariharan

29 Aug 2025 10:47 AM

'Print for us isn't just about awareness, but about driving engaging collaborations'

Himalaya Wellness' Ragini Hariharan on keeping a heritage product relevant, festive plans, and winning Gen Z's short attention spans.

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