Marketing

Office will be located in DLF Cyber City, Phase II, Gurugram

27 Jun 2024 1:43 PM

Suntory Holdings launches Suntory India

The new company will commence its operations in July and will be headed by its MD, Masashi Matsumura.

Sourav Ganguly during the 1999 ODI Men's World Cup

27 Jun 2024 11:08 AM

My only dream brand was the BCCI and Indian cricket, and I’m happy to achieve that: Sourav Ganguly

The former Indian cricket team captain discusses brand endorsements, the dance-off with Hrithik Roshan, and more...

 Kiran Khalap

26 Jun 2024 10:47 AM

Kiran's blog: Pseudomature market? How is that a problem?

The author decodes 'pseudomature' markets, a term which he coined and highlights the illusion of competition.

Shrenik Gandhi and Mitesh Kothari

24 Jun 2024 12:03 PM

Cannes Lions 2024: Shrenik Gandhi's reportage from his 'standout session' at the festival

Gandhi lists five takeaways from the session titled 'Rising Phoenix x P&G Studios'.

Winners of the Young Lions competition were announced on day five

21 Jun 2024 4:44 PM

Cannes Lions 2024: Jio's Praptee Sharma and Roshni Govind Iyengar win Young Lions competition

The duo won Gold in the 'Young Lions Marketers' category.

From left: Manisha Sain, Kawal Shoor and Gurdeep Puri

20 Jun 2024 9:01 PM

Cannes Lions 2024: 'Rarely does a CEO or CFO go to the market to get a real feel'

Kawal Shoor, Manisha Sain and Gurdeep Puri stated how the CEO-CMO relationship can be improved.

Sumit Naga

20 Jun 2024 4:26 PM

Bank of Baroda signs Sumit Nagal as brand ambassador

Through this partnership, Nagal will help the bank connect with a younger demographic.

Esi Eggleston Bracey

19 Jun 2024 3:39 PM

Cannes Lions 2024: The importance of 'you' by Esi Eggleston Bracey

Unilever's chief growth and marketing officer took to stage on day three to discuss how the organisation is looking to make an impact.

Tarun Jha

16 Jun 2024 10:32 AM

Tarun Jha joins JSW Steel

Was CEO at Havas Creative.

Mondelez will leverage its distribution network and local market presence to manufacture, market, distribute and sell Biscoff cookies in India.

14 Jun 2024 5:59 PM

Mondelez International partners with Lotus Bakeries to expand Biscoff in India

The alliance aims to create co-branded chocolate innovations in key markets. 

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