Marketing

Van Heusen announced its association with the actor

16 Sep 2024 10:51 AM

Taapsee Pannu joins Van Heusen as brand ambassador

Launches new campaign positioned around the thought ‘Lead Every Role'.
Deepika Padukone

16 Sep 2024 10:49 AM

Deepika Padukone appointed brand ambassador for BGMI

Padukone's spouse and actor Ranveer Singh has previously endorsed the mobile game along with cricketer Hardik Pandya.
Badshah

12 Sep 2024 9:58 PM

Dyson gets Badshah as brand ambassador for OnTrac headphones

Seeks to create a significant impact and scale its presence within the Indian audio market ecosystem through this partnership.
Diana Penty

12 Sep 2024 5:01 PM

The Body Shop partners with Diana Penty

Rolls out a campaign featuring Penty to showcase its vitamin c skincare range.
Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
This is the second whitepaper the companies have worked on together.

12 Sep 2024 10:36 AM

Only 37% marketers believe their business can deliver creative excellence: WARC whitepaper

71% of them have the ambition to deliver creative excellence but they don't believe the business has the capabilities to support it.
JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
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