Marketing

Aditya Roy Kapur for Bisleri Limonata

05 Jun 2024 12:32 PM

Aditya Roy Kapur is Bisleri Limonata's brand ambassador

Rolls out a campaign #DoubleTheChill featuring Kapur to highlight its association.
PV Sindhu

03 Jun 2024 1:25 PM

PV Sindhu becomes the brand ambassador and investor of Better Nutrition

This collaboration, through Sindhu, aims to improve both consumer health and farmer livelihoods.
Virat Kohli

03 Jun 2024 10:07 AM

TIDL gets Virat Kohli as brand amabassador

The American pain relief brand has rolled out a campaign in the Indian market, featuring Kohli to emphasise its new association.
Left to right: Anuradha Sengupta, founder, @anuradhasays; Shashank Srivastava - member executive committee, Maruti Suzuki; Sunil Kataria - CEO, Raymond Lifestyle (India & International)

02 Jun 2024 4:10 PM

Goafest 2024: ‘Agility is very important when it comes to digital marketing’

Shashank Srivastava and Sunil Kataria deep dive into the shifting dynamics and expectations in a rapidly evolving digital landscape.
Shah Rukh Khan

31 May 2024 10:04 PM

Shah Rukh Khan is now the face of Muthoot Pappachan Group

Khan will be seen in MPG’s campaigns across multiple channels, promoting their services.
From left: Sandeep Karwa, Chandan Mukherjee, Shubhranshu Singh, Sukhleen Aneja, Zairus Master and Delshad Irani

31 May 2024 9:18 AM

Goafest 2024: ‘Advertisers use billboards, but also ensure campaigns go viral on digital'

The final panel on day two put the spotlight on balancing traditional and digital methods for effective marketing.
Zeenat Aman in a fireside chat with RJ Anmol

31 May 2024 9:04 AM

Goafest 2024: Was overwhelmed by the totally unexpected response on Instagram - Zeenat Aman

The fireside chat with RJ Anmol offered insights into the mind of the maverick actor winning over Instagram with her heartfelt anecdotes.
From left: Amit Doshi, Paras Sharma, Sharan Hegde, Falguni Vasavada and Manisha Kapoor.

30 May 2024 4:33 PM

Goafest 2024: 'Authenticity is key in today’s age of misinformation'

On day two of the fest, a panel discussed the importance of transparency while curating digital content.
DP World and the ICC first partnered in June 2023

29 May 2024 6:38 PM

DP World extends partnership with ICC 

Ahead of the Men's T20 World Cup, the logistics company is elevated to the 'premium partner' tier.
Sanjiv Mehta

29 May 2024 6:29 PM

Goafest 2024: Purpose is meaningful when the internal organisation is aligned with it - Sanjiv Mehta

L Catterton India’s executive chairperson discussed navigating the age of adaptability on day one of the fest.

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