ixigo has announced the appointment of cricketer Rohit Sharma as brand ambassador for its trains app. 

This partnership aims to elevate ixigo’s reach across the nation, solidifying its position as the ultimate app for seamless, innovative, and reliable train travel experiences.

As part of this collaboration, ixigo Trains has rolled out a campaign featuring Sharma. The campaign comrising a film, through a catchy rap, showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and seamless and quick ticket booking experience. 

Furthermore, a 360-degree campaign, starring Sharma, will be rolled out across television, digital and outdoor platforms.

Dinesh Kumar Kotha, CEO, ixigo Trains, said, "We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration - values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience."