The Godrej Enterprises Group (GEG) has announced a refreshed brand identity aimed at unlocking new worlds for customers and other stakeholders.

The new visual identity seeks to honour GEG’s rich legacy while reflecting its commitment to contribute to the development of Viksit Bharat by 2047. This will be achieved through design-led innovation, enhancing consumer experience, and promoting sustainable choices.

The brand refresh aims to create a cohesive and distinctive identity for the businesses under the Godrej Enterprises Group. The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature, emphasising the brand’s commitment to quality and trust. The colour purple conveys a strong sense of dynamism and confidence, symbolising GEG's ambition to lead through sustainable, design-led innovation and engineering excellence. Transitioning from three colours to a single colour enhances consistency and synergy across all its businesses.

The new brand film features the Group's first product, the iconic springless lock, and celebrates curiosity, creative problem-solving, and resilience—qualities found in children who question everything. For 127 years, GEG has reinvented itself to stay relevant in India and globally, driving the brand to "Unlock New Worlds." This campaign was created with our partner Lowe Lintas, directed by Katie Bell, and produced by Entourage Films.

Jamshyd Godrej, chairman and managing director, Godrej Enterprises Group, said, “The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. We aspire to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers.”

Nyrika Holkar, executive director, Godrej Enterprises Group, said, The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design-led innovation and service differentiation. It also reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcase India’s prowess on a global scale."