December's issue of Manifest is now available to purchase.
The lead story in this issue is an in-depth feature on the five key developments across advertising, media and marketing, with a special focus on the recent JioStar merger.
We also chat with Mayur Hola, VP - brand, Swiggy, to learn about the food and grocery company's recent increase in advertising, which he attributes to more 'moments' (festive period) rather than the recently released IPO,
In a free-wheeling chat, Toaster's chief creative officer, Ira Gupta discusses the agency's perceptions, scale, all-women leadership team and more.
Further, Rachana Lokhande, founder, Glocal Bridge, and partner, OOH Capital, discussed the medium, the much-talked about 'FOOH', new generation players entering the space, and cost-effectiveness among other topics.
As the ongoing Border-Gavaskar Trophy sees an increase in Indian travellers to Australia, we caught up with Phillipa Harrison, MD, Tourism Australia, to learn how the body is looking to market the country and drive further tourists from India.
We also focus on LinkedInfluencers as Karthik Srinivasan (communications consultant) and Tara Kapur (Duolingo English Test) debate on the ethics of industry doyens 'subtly promoting brands without disclosing material connections' on the medium.
There's also a column from Madison Avenue and Sri Lanka, as Lalita Salgaonkar and Ruchi Sharma pen their thoughts on job hunts and bosses in their respective columns.
And there's a lot more! Get your copy now:
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