Marketing, 03 Dec 2024

Amit Syngle

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.
Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.

Latest Stories

Kate Rouch

04 Dec 2024 4:27 PM

OpenAI appoints Kate Rouch as its first chief marketing officer
Picture Courtesy: Artem Podrez from Pexels

04 Dec 2024 4:01 PM

Algorithmically enabled ad spend estimated to reach 79% in 2027: Dentsu report
MS Dhoni for Eurogrip Tyres

04 Dec 2024 1:48 PM

MS Dhoni is now Eurogrip Tyres' brand ambassador
Dimi Albers

04 Dec 2024 11:19 AM

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

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Cricketers M.S. Dhoni, Virat Kohli and Sachin Tendulkar topped the celebrity brand endorsers ranking

26 Nov 2024 4:09 PM

Virat Kohli, MS Dhoni, and Sachin Tendulkar top ‘Brand Endorser 2024’ list: Report
Bianca Guimaraes

26 Nov 2024 12:22 PM

Ideas can be reused again in different parts of the world: Bianca Guimaraes
Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?
Adyasha Roy Tamar (left) and Mayur Hola

21 Nov 2024 10:59 AM

Adyasha and Mayur's blog: Influencer nation

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