When it comes to gender representation, what is the industry still struggling with?

The men who believe ‘she got this job because she’s a woman’, are the biggest obstacle. Even if a man is a complete disaster at his job, no one ever says, ‘He got this job because he’s a man.’

Is Indian advertising genuinely breaking the bias or just getting better at talking about it?

Both and both are essential. Conversation and action, both have their place in breaking the bias.

A campaign that you believe that has truly moved the needle with regards to gender representation in advertising over the last year?

I think the word ‘representation’ itself is a poor word because we need to move on from representing women and look at which advertising is telling the stories of women really well. I think Stayfree, Titan Raga, and Dove would be my picks. 

Are brands taking enough creative risks when challenging gender norms?

Some are. 

Complete the sentence: Advertising will truly break the mould when...

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