Bata India has announced the appointment of Vir Das as brand ambassador for its Hush Puppies range in India. 

Through the collaboration, the brand aims to bring its ‘feel good’ philosophy to a new generation.

To highlight the association, the brand also released a campaign featuring Das. 

Deepika Deepti, head, marketing, Bata India, said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo and humane values perfectly resonate with Hush Puppies’ promise of style and elevated comfort.”